中新网山东新闻8月4日电(张婧)夏日的青岛，啤酒节的欢腾气息在城市上空蔓延，青岛国际啤酒节崂山 会场正以一场平价惠民的狂欢，颠覆着人们对啤酒节"高消费"的认知。 走进崂山世纪广场啤酒城，"平价"二字成为最亮眼的标签。今年，崂山会场通过创新供餐模式、打造亲 民活动，彻底打破"啤酒节=高消费"的传统印象，让市民游客以实惠价格尽享节日盛宴。据中凯餐饮管 理有限公司经理孙海燕介绍，他们经营的崂醴酒肆和崂友记小酒馆主打平价实惠接地气，能同时容纳 3000多人。推出饮料酒水50多种，菜品90多种。崂醴酒肆每天推出5款青啤半价活动，崂友记小酒馆每 天推出崂特啤酒68元(人民币，下同)每人畅饮活动，让游客实现"啤酒自由"。 此外，哈哈酒馆推出的99元套餐，包含两扎啤酒、手撕明太鱼、小鱼花生、两个烤鸡翅、两个掌中宝和 蘸酱菜，让游客花小钱就能大快朵颐；青岛啤酒花园更是啤酒爱好者的乐园，128元就能在夜间高峰时 段四小时内无限量畅饮12种厂直鲜啤。 除了实打实的低价，会场的创新消费模式也让人眼前一亮。"啤酒交易所"的动态定价机制备受欢 迎，"打了510ml的青岛原浆，才花了11.82元"，现场游客笑称"既有趣又实惠"。馋街醉巷的 ...

Core Viewpoint - The 35th Qingdao International Beer Festival at Laoshan venue has successfully transformed the perception of high consumption associated with beer festivals by implementing a "affordable and beneficial" strategy, attracting thousands of visitors daily since its opening on July 18 [3][6]. Group 1: Pricing Strategy - The Laoshan venue has introduced a pricing strategy that includes over 50 types of alcoholic beverages and more than 90 types of dishes, significantly lowering the cost of enjoying beer and food [6][8]. - Special promotions such as unlimited refills of "Laote" beer for 68 yuan per person and half-price sales on five types of Qingdao beer have made the festival more accessible [6][8]. - The festival has implemented a price control mechanism, ensuring that visitors can enjoy a variety of food and drinks at reasonable prices, with some promotions allowing for free beer under certain conditions [7][8]. Group 2: Food and Beverage Offerings - The festival features a centralized dining area with over 60 dishes across five categories, catering to diverse tastes and preferences of visitors [4][6]. - New product offerings, such as lemon-flavored fruit beer and mixed berry juice beer, have become popular among female visitors, enhancing the festival's appeal [6][8]. - The festival has also introduced themed tourism packages that combine entry to scenic spots with festival dining experiences, further promoting local tourism [8]. Group 3: Quality Control and Safety Measures - A comprehensive quality control system has been established to ensure food safety and quality, with strict monitoring from sourcing to processing [8]. - The festival's organizing committee has implemented a centralized catering mechanism, ensuring the use of high-quality ingredients and safe food practices [8]. - Safety measures include regular inspections and emergency drills to prevent issues such as price fraud and substandard products, ensuring a worry-free experience for visitors [8].