Core Insights - The Qingdao International Beer Festival is redefining the perception of high costs associated with beer festivals by offering affordable options for visitors [1][3] - The event features innovative dining models and community-oriented activities, allowing attendees to enjoy a festive atmosphere at reasonable prices [1][3] Pricing Strategies - The festival emphasizes "affordable" as a key theme, with various venues offering budget-friendly options such as a 99 yuan package that includes multiple food items and drinks [3] - The Qingdao Beer Garden offers a special deal of 128 yuan for unlimited drinking of 12 types of fresh beer for four hours during peak hours [3] Innovative Consumption Models - The "beer exchange" dynamic pricing mechanism has gained popularity, allowing visitors to enjoy a 510ml draft beer for just 11.82 yuan, enhancing the fun and affordability of the experience [3] - The festival features a variety of food vendors, including award-winning chefs and local specialties, all maintaining a focus on reasonable pricing [3][4] Quality Assurance Measures - The management team implements centralized procurement and a full-chain quality control system to ensure food safety and quality, with daily fresh ingredient sourcing [4] - Regulatory authorities are actively monitoring food safety through a combination of stationed and dynamic inspections, ensuring compliance with safety standards [4][5]

Core Viewpoint - The 35th Qingdao International Beer Festival at Laoshan venue has successfully transformed the perception of high consumption associated with beer festivals by implementing a "affordable and beneficial" strategy, attracting thousands of visitors daily since its opening on July 18 [3][6]. Group 1: Pricing Strategy - The Laoshan venue has introduced a pricing strategy that includes over 50 types of alcoholic beverages and more than 90 types of dishes, significantly lowering the cost of enjoying beer and food [6][8]. - Special promotions such as unlimited refills of "Laote" beer for 68 yuan per person and half-price sales on five types of Qingdao beer have made the festival more accessible [6][8]. - The festival has implemented a price control mechanism, ensuring that visitors can enjoy a variety of food and drinks at reasonable prices, with some promotions allowing for free beer under certain conditions [7][8]. Group 2: Food and Beverage Offerings - The festival features a centralized dining area with over 60 dishes across five categories, catering to diverse tastes and preferences of visitors [4][6]. - New product offerings, such as lemon-flavored fruit beer and mixed berry juice beer, have become popular among female visitors, enhancing the festival's appeal [6][8]. - The festival has also introduced themed tourism packages that combine entry to scenic spots with festival dining experiences, further promoting local tourism [8]. Group 3: Quality Control and Safety Measures - A comprehensive quality control system has been established to ensure food safety and quality, with strict monitoring from sourcing to processing [8]. - The festival's organizing committee has implemented a centralized catering mechanism, ensuring the use of high-quality ingredients and safe food practices [8]. - Safety measures include regular inspections and emergency drills to prevent issues such as price fraud and substandard products, ensuring a worry-free experience for visitors [8].