平台互联
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淘抖快摩拳擦掌,这届双11 有什么变化?
Sou Hu Cai Jing· 2025-10-07 06:19
Core Insights - The "Double Eleven" shopping festival, originating in 2009, has evolved into a significant commercial event in China, with total sales reaching 14,418 billion yuan in 2024, marking an increase of approximately 27,725.92 times since its inception [2][3] Group 1: E-commerce Platforms' Preparations - E-commerce platforms are notably proactive this year, with early preparations for the "Double Eleven" sales event [2] - Douyin began its promotional activities on September 8, 2024, with a campaign running until November 11 [2] - Major platforms like JD.com and Tmall have also announced their promotional timelines, with JD.com starting on October 9 and Tmall on October 15 [6][7] Group 2: Changes in Sales Strategies - The duration of the "Double Eleven" event has been extended, with this year's activities expected to last between 31 to 57 days, compared to 26 to 34 days in 2024 [7] - The promotional strategies have shifted towards simpler discount rules, moving away from complex cross-store discounts to direct price reductions on individual items [9] - Platforms like Tmall and Douyin are focusing on direct discounts, allowing consumers to benefit from immediate price reductions without needing to meet minimum purchase requirements [9] Group 3: Market Expansion and New Opportunities - E-commerce platforms are increasingly looking beyond domestic markets, with Taobao planning to invest 1 billion yuan in overseas marketing during "Double Eleven" to boost international sales [11] - Instant retail is emerging as a new growth opportunity, with Alibaba's "Taobao Flash Purchase" driving a 25% increase in monthly active users [12] - Platforms are collaborating more than ever, breaking down silos to enhance sales conversion through partnerships and integrated marketing strategies [13]
行业正从“单品适配”向“平台互联”转型
Xiao Fei Ri Bao Wang· 2025-06-18 02:40
Core Viewpoint - The establishment of a unified communication protocol for lead-acid batteries used in electric bicycles is essential to enhance product interoperability, reduce resource waste, and improve safety standards in the industry [1][2][3][4] Group 1: Industry Background - The annual sales of electric bicycles in China exceed 40 million units, with a total ownership of over 350 million units, where lead-acid battery models account for 85% [2] - The lack of a unified communication protocol between electric bicycle batteries and chargers has led to significant resource waste and increased costs for manufacturers due to the need for multiple designs [2][3] Group 2: Safety and Standards - The absence of a communication protocol not only affects product interoperability but also hinders the advancement of safety certifications and smart battery management systems [3] - Recent mandatory standards for electric bicycles and chargers have been introduced to enhance safety, which includes the requirement for a communication protocol to mitigate safety risks associated with charger misuse [3] Group 3: Future Trends - The electric bicycle industry is expected to transition from "single product compatibility" to "platform interconnectivity," which will support the overall safety and standardization of the industry [4] - The implementation of a communication protocol is seen as a pivotal step towards improving data flow, safety management, and user experience within the industry, similar to the impact of the USB standard on computer peripherals [4]