Core Viewpoint - Ping An Bank is upgrading its wealth management services to better serve the public and support the national financial strategy, aiming to redefine "good wealth management" as a reliable means for wealth preservation and growth [2][3]. Group 1: Product and Service Upgrades - Ping An Bank and Ping An Wealth Management launched the "An+Xin Stable and Far-reaching" product brand system, which includes four product series designed to meet diverse customer needs [3]. - The "Anxin" series focuses on cash management, while the "Anwen" series targets absolute return fixed-income products, aiming to be a cornerstone for asset allocation [3]. - The new product system is part of a broader strategy to enhance customer experience and simplify the selection process for wealth management products [3]. Group 2: Market Position and Strategy - As of June this year, Ping An Wealth Management managed assets worth 1.16 trillion yuan and served over 14 million customers, indicating a significant market presence [3]. - The company emphasizes a balanced approach to investment, addressing the "impossible triangle" of return, risk, and liquidity, ensuring that products can withstand market fluctuations [2][3]. - Ping An Bank's commitment to long-term, stable operations is reflected in its focus on customer-centric services and maintaining a strong strategic direction amid market volatility [2][3]. Group 3: Customer-Centric Approach - The bank aims to provide comprehensive financial services, leveraging the strengths of the Ping An Group to offer unique value in both financial and healthcare services [3]. - Ping An Bank has identified five core service advantages: strong capabilities, comprehensive product offerings, warm service, fast transactions, and multiple rights for customers [3]. - The bank's approach is designed to meet the evolving demands of investors, ensuring clarity and confidence in their wealth management choices [3].

Core Insights - The article discusses the challenges and opportunities in the wealth management sector, particularly in the context of declining interest rates and the need for effective investment strategies [1][2]. Group 1: Wealth Management Performance - Ping An Bank reported a year-on-year increase of over 12% in wealth management fee income, despite pressure on revenue and net profit [1]. - The bank's personal insurance income grew nearly 50%, while personal investment income rose by 16% [1]. - As of June 2025, the banking wealth management market had a total scale of 30.67 trillion yuan, with an expected annual scale surpassing 33 trillion yuan [1]. Group 2: Product Characteristics - Traditional fixed-income products dominate the market, accounting for 97.2% of the total wealth management product scale, with a total of 29.81 trillion yuan [2]. - Risk levels for most products are low, with 95.89% of products rated as level two (medium-low) or below [2]. - The average annualized return for wealth management products in the first half of 2025 was 2.12% [1]. Group 3: New Product Offerings - Ping An Bank introduced a new product brand system, including "Anxin" for cash management, "Anwen" for absolute return fixed-income products, "Anzhi" for multi-asset strategies, and "Anyuan" for mixed products aimed at long-term growth [5]. - The bank's wealth management team consists of over 5,000 professionals, supported by more than 400 internal and external experts [5]. Group 4: Industry Challenges - The wealth management industry faces a "trilemma" of balancing safety, returns, and liquidity, which poses a long-term challenge [2]. - There is a call for more innovative products, such as "fixed income plus" strategies, retirement products, and cross-border investment options to meet diverse investor needs [6].