Core Viewpoint - A significant price reduction trend is reshaping the Chinese consumer landscape, driven by a shift in consumer behavior towards more rational and value-oriented purchasing decisions [3][7][30] Group 1: Price Reduction Trends - Various products, including frozen Australian oxtail and fresh eggs, have seen substantial price drops, with discounts reaching up to 30% [2] - Discount retail supermarkets are proliferating across urban and rural areas, indicating a growing trend towards lower prices [2] Group 2: Changing Consumer Behavior - Consumers are becoming more discerning, moving from impulsive buying to a focus on value and worthiness in their purchases [6][9] - The McKinsey report predicts a structural adjustment in the consumption market, with a projected growth rate of only 2.3% by 2025 [8] Group 3: The Rise of Value-Oriented Consumption - Consumers are increasingly seeking products and services that offer better cost-performance ratios, reflecting a deeper understanding of value [10][30] - The search volume for "cost-performance ratio" on platforms like Meituan has surged by 56.5% year-on-year, particularly among users under 35 [10] Group 4: The Role of Platforms - Platforms are evolving from mere transaction facilitators to value co-creators and lifestyle advisors, responding to the demand for reliable and sustainable consumption value [31][35] - Meituan's new slogan emphasizes its commitment to helping consumers save money while ensuring quality, reflecting the changing consumer expectations [19][37] Group 5: The Evolution of "Saving" - The concept of "saving" has transformed from merely low prices to a balanced value proposition that includes quality and experience [28][30] - The competitive landscape is shifting, with platforms needing to provide certainty in value to gain consumer trust [22][37]