年俗旅游
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旅游迎春一“马”当先——新春文旅市场暖意浓
Xin Hua She· 2026-02-23 13:53
Group 1: Cultural Events and Tourism Trends - The Beijing Longfu Temple New Year Market attracted over 120,000 visitors on February 20, setting a historical record, with a focus on "Fu" culture and diverse activities [1] - The search interest for traditional events like lantern festivals and temple fairs increased by 117% during the holiday, with over 60% growth in searches for experiences related to intangible cultural heritage [2] - The trend of "segmenting travel" became popular, with travelers opting for family gatherings followed by vacations, leading to a 30% increase in hotel prices during the first five days of the holiday [3] Group 2: Regional Tourism Dynamics - The Harbin Ice and Snow World recorded over 120,000 visitors in a single day, highlighting the appeal of winter tourism, with a 200% increase in ice and snow travel orders [4] - Hainan's duty-free shopping saw significant growth, with sales reaching 1.38 billion yuan and 177,000 visitors in the first five days, marking a 19% and 24.6% increase respectively [4] Group 3: International Tourism and Experience - The Guangzhou Baiyun Airport saw a surge in international travelers, with the new T3 terminal enhancing the shopping experience, including a 11% tax refund on purchases like DJI drones [5] - The "Becoming Chinese" trend gained traction on social media, with predictions of over 2.05 million daily inbound and outbound travelers during the holiday, a 14.1% increase from the previous year [6]
(新春走基层)山东入境游春节“热力足” 年俗体验圈粉海外游客
Zhong Guo Xin Wen Wang· 2026-02-17 04:12
(新春走基层)山东入境游春节"热力足" 年俗体验圈粉海外游客 中新网济南2月17日电(记者 赵晓)吃着火锅唱着歌、"就"着水饺看春晚……2月16日晚,除夕之夜,70余 位泰国游客在山东度过了一个"原汁原味"的中国年。 今年春节,山东充分利用"免签+直航"的便利条件,以年俗、演艺、美食等组合式玩法"烘热"冬季入境 游市场。从济南大明湖畔体验非遗工艺,到临沂琅琊古城夜观实景演艺,再到青岛崂山击鼓鸣钟祈福, 来自韩国、泰国等国家的入境游团队,在丰富的年俗活动中体味地道中国年。 "春节期间,我们接待了两批泰国入境游团队。行程6天5晚,融合山海自然风光和文化民俗体验。"山东 远洋国际旅行社副总经理陈芳接受记者采访时说,写福字、看展演、登山祈福等活动尤为受海外游客欢 迎。 乘免签政策"东风",山东推出济南深度游、济南—青岛、济南—淄博、济南—潍坊等不同产品线路,结 合春节打造年节、冰雪、美食等特色旅游项目。其中,青岛在假期举办"青岛新春·韩韵共融"韩国游客 青岛过大年系列活动,依托与韩国同处儒家文化圈优势,组织国际友人体验剪纸、糖画等非遗技艺,配 套韩语讲解等专属服务。 16日晚,泰国游客在山东青岛共度除夕之夜。旅行社供 ...