Group 1 - The core finding of the report indicates that 43.1% of respondents plan to travel during the May Day holiday in 2025, which is an increase from 32.4% in 2023, suggesting a growing interest in travel among young people [15][21][12] - Popular destinations for the May Day holiday include Beijing and Shanghai, with travelers attracted to urban landscapes and famous landmarks, while cities like Chongqing and Chengdu are favored for their local cuisine and nightlife [23][17] - The report highlights a shift in travel preferences, with a notable interest in "off-peak travel" and "reverse tourism," where over 40% of respondents express a desire to explore lesser-known destinations [32][33] Group 2 - The preferred travel method is "拼好假旅游" (Pinyin: pīn hǎo jià lǚyóu), which accounts for 54.2% of respondents, indicating a trend towards avoiding crowds by traveling at different times [32][35] - Different age groups exhibit distinct travel preferences, with Gen Z (00s) favoring interest-based travel and "Citywalk," while Millennials (90s and 95s) prefer relaxed vacations and reverse tourism [40][47] - Accommodation choices lean towards mid-range and budget hotels, with "全季酒店" (Qianji Hotel) being the most popular, reflecting a shift in the perception of hotels as multifunctional leisure spaces [3][4][46] Group 3 - The report emphasizes that travel is increasingly viewed as a "spiritual SPA," with a focus on personalized and comfortable experiences rather than traditional sightseeing [3][49] - Activities that travelers wish to engage in include tasting local cuisine (65.3%) and enjoying natural scenery (63.5%), indicating a preference for experiential travel [38][50] - The trend of "工厂游" (factory tours) is gaining traction among older generations, who are interested in educational experiences during their travels [49][48]