Group 1 - The core viewpoint of the report highlights three major trends in young people's travel behavior: "dailyization, personalization, and relaxation" [1] - Young travelers exhibit a "short and frequent" travel pattern, with internet and advertising professionals traveling over four times a year, while students have the lowest travel frequency [1][10][11] - The preferred travel duration for young people is 1-3 days (38.6%) and 4-5 days (38.6%), with weekend trips (59.5%) being the most popular travel time, surpassing public holidays (53.5%) and summer/winter vacations (16.7%) [1][19][22] Group 2 - Travel budgets and destination preferences reflect a "rational and personalized" approach, with 84.1% of young people favoring a "comfortable" spending model, balancing experience and cost [2][28] - Popular destinations include historic cities (66.9%), nature away from urban areas (62.8%), and lesser-known small cities (42.9%), indicating a desire to escape urban noise for unique experiences [2][27] - The primary purpose of travel is relaxation (89.1%), followed by experiencing local culture (74.7%) and connecting with nature (70.4%), with a consensus against "rushed sightseeing" [2][30] Group 3 - Travel has shifted from being a "special occasion" to a daily lifestyle for young people, with 45.8% feeling "revitalized" after trips, indicating a desire for spontaneous short getaways [3] - Young travelers are increasingly seeking unique experiences and connections during their journeys, valuing unexpected encounters and cultural exchanges [3]

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Group 1 - The core finding of the report indicates that 43.1% of respondents plan to travel during the May Day holiday in 2025, which is an increase from 32.4% in 2023, suggesting a growing interest in travel among young people [15][21][12] - Popular destinations for the May Day holiday include Beijing and Shanghai, with travelers attracted to urban landscapes and famous landmarks, while cities like Chongqing and Chengdu are favored for their local cuisine and nightlife [23][17] - The report highlights a shift in travel preferences, with a notable interest in "off-peak travel" and "reverse tourism," where over 40% of respondents express a desire to explore lesser-known destinations [32][33] Group 2 - The preferred travel method is "拼好假旅游" (Pinyin: pīn hǎo jià lǚyóu), which accounts for 54.2% of respondents, indicating a trend towards avoiding crowds by traveling at different times [32][35] - Different age groups exhibit distinct travel preferences, with Gen Z (00s) favoring interest-based travel and "Citywalk," while Millennials (90s and 95s) prefer relaxed vacations and reverse tourism [40][47] - Accommodation choices lean towards mid-range and budget hotels, with "全季酒店" (Qianji Hotel) being the most popular, reflecting a shift in the perception of hotels as multifunctional leisure spaces [3][4][46] Group 3 - The report emphasizes that travel is increasingly viewed as a "spiritual SPA," with a focus on personalized and comfortable experiences rather than traditional sightseeing [3][49] - Activities that travelers wish to engage in include tasting local cuisine (65.3%) and enjoying natural scenery (63.5%), indicating a preference for experiential travel [38][50] - The trend of "工厂游" (factory tours) is gaining traction among older generations, who are interested in educational experiences during their travels [49][48]