Group 1 - The core finding of the report indicates that 43.1% of respondents plan to travel during the May Day holiday in 2025, which is an increase from 32.4% in 2023, suggesting a growing interest in travel among young people [15][21][12] - Popular destinations for the May Day holiday include Beijing and Shanghai, with travelers attracted to urban landscapes and famous landmarks, while cities like Chongqing and Chengdu are favored for their local cuisine and nightlife [23][17] - The report highlights a shift in travel preferences, with a notable interest in "off-peak travel" and "reverse tourism," where over 40% of respondents express a desire to explore lesser-known destinations [32][33] Group 2 - The preferred travel method is "拼好假旅游" (Pinyin: pīn hǎo jià lǚyóu), which accounts for 54.2% of respondents, indicating a trend towards avoiding crowds by traveling at different times [32][35] - Different age groups exhibit distinct travel preferences, with Gen Z (00s) favoring interest-based travel and "Citywalk," while Millennials (90s and 95s) prefer relaxed vacations and reverse tourism [40][47] - Accommodation choices lean towards mid-range and budget hotels, with "全季酒店" (Qianji Hotel) being the most popular, reflecting a shift in the perception of hotels as multifunctional leisure spaces [3][4][46] Group 3 - The report emphasizes that travel is increasingly viewed as a "spiritual SPA," with a focus on personalized and comfortable experiences rather than traditional sightseeing [3][49] - Activities that travelers wish to engage in include tasting local cuisine (65.3%) and enjoying natural scenery (63.5%), indicating a preference for experiential travel [38][50] - The trend of "工厂游" (factory tours) is gaining traction among older generations, who are interested in educational experiences during their travels [49][48]

以下文章来源于DT商业观察 ，作者DT商业观察 DT商业观察 . 第一财经旗下年轻态财经商业媒体。关注消费、互联网、电商、文娱、科技、城市等领域，融合媒体和研究机构的禀赋，厘清趋势和商业间的关系，用年轻 化的视角认识商业世界。 2025年轻人旅游趋势报告。 文 ｜ 张晨阳 胡汉三 编辑 ｜ 郑晓慧 来源｜ DT商业观察（ID：DTcaijing） 封面来源 ｜ Pexels 五一假期在即，又到了旅游旺季。一边，是#五一旅游景点搜索量暴涨#、#00后年轻人猛搜五一旅游#等话题热议不断，大家纷纷研究如何"请四休十"，寻 找"冷门旅游目的地"；另一边，是"到处都是人人人人人人人人人人，五一哪都不去"的吐槽。 究竟有多少人准备五一去旅游？大家又选择了怎样的旅游方式? 《DT商业观察》和《第一财经》联合发起了一份旅游调研，收集并分析了1243份问卷结果，发布《2025年轻人旅游趋势报告》。 下面是我们的发现。 今年五一， 43.1%受访者有旅游计划 调研中，只有43.1%的受访者今年五一有旅游出行计划，虽然看着不多，但这个比例已经比"报复性旅游"的2023年（32.4%）还要高。同程、携程、飞猪等 OTA平台发布的数据 ...

Core Insights - The upcoming May Day holiday is expected to see a significant increase in travel interest, with 43.1% of respondents planning to travel, up from 32.4% in 2023 [3][4] - Online travel agencies (OTAs) report a surge in travel bookings, with domestic hotel searches remaining stable and international inbound travel orders increasing by 173% year-on-year [4][6] - The report highlights a shift in travel frequency, with more respondents planning to travel 3-4 times this year compared to previous years [6] Travel Preferences - The top destinations for May Day travel include Beijing, Shanghai, and other cities known for their cultural and culinary offerings [7] - Travelers are increasingly looking for companions, with family and friends being the preferred travel partners, while men tend to prioritize traveling with romantic partners [9][12] - The most popular travel style is "拼好假" (combining holidays with leave), chosen by 54.2% of respondents, followed by a preference for visiting less popular destinations [13][14] Age Group Insights - Generation Z (00s) favors interest-based travel, often attending events like concerts and exhibitions, while Millennials (90s and 95s) prefer relaxed and leisurely trips [20][25] - Older generations (80s and 85s) are more inclined towards nearby vacations and educational trips, such as factory visits [26][27] - The report indicates a growing trend of "反向旅游" (reverse tourism), where travelers seek out less crowded locations [14][25] Hotel Preferences - The most favored hotel brand among respondents is "全季" (Quanjing), with mid-range and budget hotels being the most popular choices [34] - Younger travelers (00s and 95s) are particularly attracted to hotels with smart home features, while older generations prioritize amenities like parking and wellness facilities [37][40] - The evolving role of hotels is highlighted, as they are increasingly seen as multifunctional spaces rather than just places to stay [34][40] Conclusion - The findings suggest a shift in travel motivations, with a focus on personal interests and experiences rather than traditional sightseeing [41] - The report emphasizes that travel is becoming a more integral part of everyday life, with spontaneous trips to nearby locations gaining popularity [41]