Group 1 - The core viewpoint of the report highlights three major trends in young people's travel behavior: "dailyization, personalization, and relaxation" [1] - Young travelers exhibit a "short and frequent" travel pattern, with internet and advertising professionals traveling over four times a year, while students have the lowest travel frequency [1][10][11] - The preferred travel duration for young people is 1-3 days (38.6%) and 4-5 days (38.6%), with weekend trips (59.5%) being the most popular travel time, surpassing public holidays (53.5%) and summer/winter vacations (16.7%) [1][19][22] Group 2 - Travel budgets and destination preferences reflect a "rational and personalized" approach, with 84.1% of young people favoring a "comfortable" spending model, balancing experience and cost [2][28] - Popular destinations include historic cities (66.9%), nature away from urban areas (62.8%), and lesser-known small cities (42.9%), indicating a desire to escape urban noise for unique experiences [2][27] - The primary purpose of travel is relaxation (89.1%), followed by experiencing local culture (74.7%) and connecting with nature (70.4%), with a consensus against "rushed sightseeing" [2][30] Group 3 - Travel has shifted from being a "special occasion" to a daily lifestyle for young people, with 45.8% feeling "revitalized" after trips, indicating a desire for spontaneous short getaways [3] - Young travelers are increasingly seeking unique experiences and connections during their journeys, valuing unexpected encounters and cultural exchanges [3]

Core Insights - The article explores the evolving travel preferences of young people, highlighting a shift from traditional tourism to more personalized and leisurely experiences. Young travelers are increasingly favoring "slow travel" and unique destinations over conventional tourist spots [3][12][25]. Group 1: Travel Trends - Young people are no longer confined to short holidays; they are now taking advantage of off-peak weekends and using annual leave for spontaneous trips [3][4]. - The survey conducted by the "Post-Wave Research Institute" collected 804 responses, revealing diverse travel preferences among different age groups [4][5]. - The concept of "反卷慢游" (anti-competitive slow travel) is gaining traction, with over 62.9% of young travelers preferring a relaxed pace, avoiding crowded tourist attractions [13][25]. Group 2: Travel Budget and Frequency - Economic factors influence travel budgets, with young people finding ways to travel regardless of their financial situation [7][10]. - The survey indicates that internet and advertising professionals travel the most frequently, averaging over 4 trips per year [10][11]. - The relationship between income and travel budget shows that even those with lower incomes prioritize travel, often opting for budget-friendly options [8][9]. Group 3: Travel Preferences and Experiences - The primary purpose of travel for young people is relaxation, with 89.1% indicating that they travel to unwind [22][24]. - Young travelers are increasingly interested in unique experiences, such as local cuisine and cultural immersion, with 63.0% expressing a desire for wellness activities like hot springs [35][33]. - The preference for travel experiences is shifting towards comfort and unique local experiences, with a significant portion willing to pay for distinctive activities [21][33]. Group 4: Social Dynamics in Travel - There is a notable trend of solo travel, with nearly 44.4% of respondents having traveled alone, indicating a shift in social dynamics regarding travel companions [27][28]. - While friends remain the most common travel companions, the willingness to travel alone reflects a desire for personal freedom and exploration [29][30]. - The search for travel partners through social media is less common, with many young people opting for solo adventures instead [30][31].

Core Insights - The article explores the evolving travel preferences of young people, highlighting a shift from traditional tourism to more personalized and experiential travel styles [2][74] - Young travelers prioritize short trips, often utilizing weekends and off-peak times to explore lesser-known destinations, reflecting a desire for unique experiences over popular tourist spots [15][24] Group 1: Demographics and Travel Frequency - The survey indicates a diverse demographic among young travelers, with 72.5% female and 27.5% male respondents, and a significant representation from the post-95 generation at 38.2% [4] - Internet and advertising professionals are the most frequent travelers, averaging 4.75 and 4.5 trips per year, respectively, while students travel the least [8][10] Group 2: Travel Preferences and Styles - Young travelers favor short trips of 1-3 days (40%) and 4-5 days (40%), emphasizing that the quality of the experience is more important than the duration of the trip [12][24] - The concept of "反卷慢游" (anti-competitive slow travel) is gaining popularity, with over 60% of young people preferring leisurely travel without strict itineraries [19][27] Group 3: Travel Budget and Spending - Economic factors influence travel budgets, but young people are finding ways to travel affordably, balancing experience and cost [6][24] - The majority of young travelers (89.1%) view travel primarily as a means to relax, with a strong interest in experiencing local culture and nature [27][29] Group 4: Travel Companions and Social Dynamics - Nearly half of young travelers have experienced solo travel, indicating a shift in social dynamics where finding travel companions is less critical [31] - Friends are the most common travel companions (57.7%), followed by solo travel (44.4%) and family (39.7%) [32] Group 5: Attitudes Towards Popular Destinations - There is a notable aversion to crowded tourist spots, with nearly 50% of young people preferring to explore lesser-known locations instead of popular attractions [38][41] - The desire for unique experiences drives young travelers to seek out local culture and avoid the homogenization of tourist experiences [44][41] Group 6: Experience and Engagement - Young travelers are increasingly willing to spend on unique experiences, with local cuisine being the top priority (84.1%), followed by scenic spots and unique activities [46] - The ultimate travel enjoyment for many young people is relaxation, with 63% citing hot springs as a preferred experience [48]