Core Viewpoint - The controversy surrounding Bull Group's advertising slogan "7 out of 10 Chinese households use Bull" has led to legal action against a competitor, highlighting issues of misleading advertising and market competition in the electrical appliance industry [6][10]. Group 1: Advertising Controversy - Bull Group's slogan is based on data from a market research firm, indicating that over 70% of Chinese households are currently using or have used Bull products [4]. - The slogan has been criticized by a competitor, Jia's Company, which claims it misleads consumers regarding Bull's market share, referring to it as "big words to attract attention, small words to disclaim" [6][8]. - Bull Group has filed a lawsuit against Jia's Company for 4.2 million yuan, alleging that the competitor's actions have damaged its commercial reputation and led to widespread misinformation [7][10]. Group 2: Legal and Market Implications - Jia's Company has responded by asserting that their critique of Bull's advertising is a legitimate market observation aimed at ensuring compliance with advertising laws [8][9]. - The incident has drawn attention to the broader issue of misleading advertising practices in the industry, prompting calls for stricter regulations to protect consumer rights and ensure truthful advertising [14][16]. - The State Administration for Market Regulation has acknowledged the need for further regulation of advertising practices, particularly concerning exaggerated claims and disclaimers [15][16]. Group 3: Company Performance - Bull Group reported a revenue of 12.198 billion yuan for the first three quarters of 2025, a year-on-year decrease of 3.22%, with a net profit of 2.979 billion yuan, down 8.72% [10]. - The company's primary revenue sources are its electrical connection and smart electrical lighting businesses, which contribute over 90% of its total revenue [10]. - As of December 17, 2025, Bull Group's stock price was 42.63 yuan, reflecting a decline of over 12% for the year, with a total market capitalization of 77.1 billion yuan [11].

Core Viewpoint - The dispute between Bull Group and Jia's Company centers around misleading advertising claims, with Bull Group asserting that Jia's Company has damaged its reputation through unfair comparisons of products [6][7]. Group 1: Company Background - Jia's Company, established in March 2007, has a registered capital of 30 million RMB and operates in the production and sale of electrical appliances [6]. - Bull Group, founded in January 2008, has a registered capital of approximately 1.809 billion RMB and is involved in manufacturing electrical equipment and related products [8]. Group 2: Dispute Details - Bull Group sent a legal notice to Jia's Company on November 20, claiming that videos posted by Jia's sales personnel misrepresented Bull Group's market position and constituted commercial defamation [6][7]. - Jia's Company responded on November 24, arguing that Bull Group's advertising slogan could mislead consumers regarding its market share and that their product comparisons were based on objective testing [7][8]. Group 3: Legal Proceedings - Bull Group has initiated legal action against Jia's Company, seeking 4.2 million RMB in damages [8]. - The case is currently under judicial review, with Bull Group emphasizing its commitment to lawful and compliant business practices [8].