Core Viewpoint - In 2025, the National Market Supervision Administration handled a total of 44,521 advertising violation cases, imposing fines totaling 252 million yuan, effectively strengthening consumer rights protection. Group 1: Advertising Violations - Guangzhou Jianmei Health Technology Co., Ltd. was fined 600,000 yuan for false advertising claims regarding eye health products, including misleading statements about preventing myopia and promoting false endorsements from international ophthalmologists [1]. - Nala Zun Tuo (Guangzhou) Dairy Co., Ltd. faced a fine of 450,000 yuan for advertising camel milk powder with false claims related to health benefits and misleading promotional content [2]. - Jingdezhen Yuxin Yicai Ceramics Co., Ltd. was fined 287,200 yuan for misleading consumers by falsely advertising ceramic tableware as being produced in Jingdezhen [3]. - Inner Mongolia Caozhilou Biotechnology Co., Ltd. was fined 200,000 yuan for advertising organic perilla seed oil with unverified health claims [4]. - Chongqing Linhui Tai Business Information Consulting Co., Ltd. was fined 160,000 yuan for promoting various health products with exaggerated claims about their efficacy [5]. - Hangzhou Qingbi Brand Management Co., Ltd. was fined 190,000 yuan for advertising eye health patches with unsubstantiated claims about restoring vision [6][7]. - Anhui Kangqiao Real Estate Co., Ltd. was fined 150,000 yuan for misleading advertising related to real estate development [8]. - Shandong Chengshi Chengshi E-commerce Co., Ltd. was fined 105,000 yuan for advertising unapproved medical devices and making false health claims [9]. - Songyuan Anorectal Hospital was fined 100,000 yuan for misleading advertising regarding its medical qualifications [10]. - Yunnan Yuyao Biological Pharmaceutical Co., Ltd. was fined 100,000 yuan for violating advertising regulations for prescription drugs [10]. Group 2: Regulatory Actions - In 2025, the National Market Supervision Administration launched a nationwide campaign to rectify advertising market order, focusing on key areas such as healthcare, pharmaceuticals, medical devices, food, and children's vision protection [10].

"包治百病"的"神医""神药"必须治，打击背书的广告是关键之举。 近日，国家市场监管总局印发维护广告市场秩序的通知，在全国范围内开展广告市场秩序整治工作，剑 指"神医""神药"等五大广告乱象。 一直以来，各种忽悠人的广告乱象令消费者苦不堪言。这次通知聚焦重点民生领域和互联网新兴媒介， 专门强调要从严查处宣称保证治愈癌症、绝症或者治愈近视等误导民众健康观念、危害民众生命健康安 全的违法广告。 随着互联网的普及和新媒体技术的发展，"神医""神药"广告也和过去大不相同，呈现出一些新的变种和 特点。 尤其是通过直播渠道，一些商家用撰写看似客观的新闻报道、科普文章或用户评价等形式，隐晦地宣传 其产品的神奇功效，试图误导消费者。 软文种草、探店测评、直播带货等新型营销模式，通常借助社交媒体吸粉，再将粉丝引流至微信，推 广、售卖医美、保健甚至医药产品，具有很强的隐蔽性和欺骗性。 还有一些不法商家利用AI生成虚拟人物，模仿知名专家、学者、明星等来发布虚假广告。这些虚拟人 物24小时不间断地进行宣传，消费者无论在哪个时段进来都会接触到，传播范围极广，又不易被识别真 伪。 更让人防不胜防的是，借助于大数据捕捉用户画像，"神医"" ...