Core Viewpoint - The article discusses the recent stock price fluctuations of Pop Mart, highlighting its resilience and growth potential despite a temporary pullback, and emphasizes the importance of understanding its underlying business model to unlock value creation in the new consumption era [1]. Group 1: Market Dynamics - Pop Mart's market capitalization has increased from over 300 billion to over 400 billion, illustrating significant market interest and volatility [1]. - The founder, Wang Ning, notes that a daily fluctuation of two percentage points can lead to a change of 100 billion in market value, reflecting the dramatic nature of stock price movements [1]. Group 2: Business Model Insights - The article emphasizes the need for companies to address challenges related to overcapacity and consumer repurchase behavior in a market characterized by excess supply [1]. - Zhang Le, a key figure in the article, suggests that understanding consumer behavior and creating a sustainable business model is crucial for overcoming price competition [1]. Group 3: Course Content Overview - The course aims to dissect core issues in the consumption era, including strategies for companies to navigate from scarcity to overcapacity and the essence of generational consumption differences [6]. - It will explore the steps for "small but beautiful" brands to seize opportunities in the current market landscape [6]. Group 4: Learning Outcomes - Participants will learn how to quantify "emotional value" and apply it to product development [10]. - The course will provide tools to understand the emotional purchasing motivations of younger generations [8]. - Insights will be shared on the premium logic of "useless items" and how to drive repeat purchases [9].