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从 “走马观花” 到 “深度慢享”:银发旅游迭代升级 激活新消费场景
Yang Shi Wang· 2025-12-05 09:54
央视网消息:根据全国老龄委数据,银发旅游人数已占全国旅游总人数的20%以上。对很多老年游客来说,"上车睡觉、下车 拍照"的传统旅游方式已不能满足他们的出行需求,老人们更希望获得多样化、个性化的旅游体验。 虽然已经入冬,但浙江磐安的乌石村依然暖意融融,基本每天都会有四五个老年旅游团来到这个静谧的古村落。乌石村依托 其独具特色的古民居,主打民宿老年康养游,游客来到这里体验挖野菜、制作手工豆腐、围炉煮茶等慢节奏生活,感受乡村里的 烟火气。 据介绍,乌石村2024年接待游客超百万人次,今年预计将达到130万人次,其中70%是老年游客。 慢旅行、微度假、康养游……如今,老年游客有了更多适合自己的旅行新体验。在安徽黄山,这个旅居基地就推出医养结合 等各类场景服务,老年游客可以在这里小住,不再打卡旅游景区,而是在体验茶山徒步、参加读诗会、练习八段锦等各类活动中 放松身心。 ...
阿中合作与发展协会副会长杨永和:海南与阿拉伯国家康养游合作前景广阔
Hai Nan Ri Bao· 2025-04-29 04:06
Core Insights - The cooperation prospects between Hainan and Arab countries in health tourism are promising, with significant interest from Arab entrepreneurs in Chinese investments [2] Group 1: Investment Opportunities - 56 enterprises from the China-Arab Cooperation and Development Association participated in the forum, with 43 planning to sign agreements with Chinese companies, indicating strong confidence in the outcomes [2] - Key sectors of interest include renewable energy, communications, tourism services, healthcare, and agriculture, with a focus on photovoltaic, hydrogen energy, 5G communications, and health tourism investments [2] - Plans are in place to establish five high-end hotels in Hainan, which is seen as an ideal location for Middle Eastern tourists seeking climate therapy [2] Group 2: Strategic Recommendations - Recommendations for enhancing cooperation include increasing direct international flight routes and improving supporting services such as dining [3] - The Hainan Free Trade Port policies are expected to significantly attract Middle Eastern capital by enhancing capital return rates, making it an appealing investment destination [2]