去温暖的小城跨年，来一场滑雪加泡汤，去登山祈福，去主题乐园尽情玩耍，到小城体验烟火气……人 们用不同的方式庆祝2026年的到来。今年元旦3天假期，比2025年多出2天，周边游、拼假长途游、入境 游叠加，整体出游热度创新高。 冰雪游稳占"C位"封关引爆海南热度 作为冬季旅行风向标，冰雪游稳占元旦假期"C位"。《报告》显示，元旦期间，国内热门航线前二十排 名中，冰雪游航线占比达四成左右，包括上海至哈尔滨、广州至哈尔滨、郑州至乌鲁木齐、杭州至沈 阳、上海至长春等。 元旦假期，哈尔滨冰雪大世界依旧是"顶流"景区，在同程旅行平台上，哈尔滨冰雪大世界一日游产品预 订热度环比上涨超45%。与此同时，西岭雪山、牡丹江中国雪乡、赛里木湖、玉龙雪山、吉林雾凇岛等 景区热度涨势突出，成为元旦假期热度飙升最快的十大赏雪景区。 海南一向是冬季避寒游首选地，随着全岛封关催热免税购物游，元旦假期，海南旅游热度高涨。《报 告》显示，元旦假期，海南岛内三大机场进出港机票预订热度环比提升76%，上海、广州、北京稳居前 三大客源地。自封关启动至元旦假期，海南省酒店预订增速持续领跑全国，不少用户奔着免税"扫货"而 来，"先购物后旅游"的用户比例提升 ...

（来源：工人日报） 阅读提示 得益于元旦3天假期的时间红利，"小黄金周"火爆景象再现。相关人士认为，文旅市场不仅需要产品创 新，更在于对游客需求的深度挖掘和精准对接。 去温暖的小城跨年，来一场滑雪加泡汤，去登山祈福，去主题乐园尽情玩耍，到小城体验烟火气……今 年元旦3天假期，周边游、拼假长途游、入境游叠加，掀起了2026年度首个消费热潮。飞猪发布的 《2026元旦假期出游快报》显示，游客人均购买旅游商品的件数同比增长超20%、人均消费金额同比增 长超30%。 以重庆为例，凭借着"城市亮灯+光影水幕秀+软幕巡游+无人机集群"四维联动的跨年夜展演，重庆文旅 又再次"火出天际"，在携程、去哪儿等平台公布的元旦旅游榜单中，该地不仅入选全国热门城市TOP10 城市，还登上入境游目的地全国前十榜单。天眼查工商信息显示，重庆市目前拥有旅游相关企业6万余 家，占全国同类企业总量的2.3%，其中2025年新增相关企业超8600家。 出游意愿与消费力双双提升 新年第一天，哈尔滨极地公园的100只企鹅开启"萌宠约会"，"淘学企鹅"背着小书包在雪地里嬉戏，吸 引许多游客驻足观看。"这次元旦假期带着孩子去了哈尔滨，打卡了冰雪大世界、冰 ...

Group 1 - The domestic tourism market in China experienced a strong start during the New Year holiday, with ticket bookings for domestic attractions increasing by over 4 times year-on-year [1] - In Shanghai, overall tourism order volume on New Year's Day rose by 30% year-on-year, with top attractions including Shanghai Disneyland, the Bund, Shanghai Museum, Oriental Pearl Tower, and Shanghai Haichang Ocean Park [1] - The inbound tourism market also showed robust growth, with ticket bookings increasing by 110% year-on-year and experiential product bookings rising over 30 times [4] Group 2 - The "post-00s" demographic accounted for the highest proportion of travelers at 39%, followed by the "post-90s" at 33%, indicating a shift towards self-indulgent travel experiences [2] - The trend of "cross-year travel" saw a 125% increase in related search volume, reflecting a growing preference among young people for proactive vacation planning and maximizing leisure experiences [2] - Popular self-driving travel destinations included Shanghai, Guangzhou, Zhuhai, Beijing, Nanjing, Chongqing, Qingdao, Harbin, Shenyang, and Changsha, with strong demand for packages combining hotel stays and theme park tickets [2] Group 3 - Ice and snow tourism became a major trend during the New Year holiday, with approximately 40% of the top 20 domestic flight routes being related to ice and snow destinations [3] - In southern regions, Anji saw a 930% increase in tourism orders, while Shanghai's Yao Xue Ice World bookings grew over 5 times [3] - New and unique ice and snow activities gained popularity, such as ice fishing with ginger tea in Changbai Mountain and traditional fishing experiences in the forest [3] Group 4 - Popular inbound travel destinations included Shanghai, Beijing, Shenzhen, Guangzhou, Chengdu, Harbin, Chongqing, Hangzhou, Kunming, and Xiamen, with major source countries being Hong Kong, Malaysia, Thailand, Singapore, and South Korea [4] - After Hainan's customs closure, the "duty-free shopping + beach vacation" model attracted international tourists, with Sanya's inbound orders increasing by 170% and Wanning's orders growing nearly fourfold [4] - Emerging destinations like Li County, Heihe, Nanning, Yantai, and Foshan showed significant growth in inbound tourism, indicating a trend towards deeper and more differentiated travel preferences among international visitors [4]

央视网消息：根据全国老龄委数据，银发旅游人数已占全国旅游总人数的20%以上。对很多老年游客来说，"上车睡觉、下车 拍照"的传统旅游方式已不能满足他们的出行需求，老人们更希望获得多样化、个性化的旅游体验。 虽然已经入冬，但浙江磐安的乌石村依然暖意融融，基本每天都会有四五个老年旅游团来到这个静谧的古村落。乌石村依托 其独具特色的古民居，主打民宿老年康养游，游客来到这里体验挖野菜、制作手工豆腐、围炉煮茶等慢节奏生活，感受乡村里的 烟火气。 据介绍，乌石村2024年接待游客超百万人次，今年预计将达到130万人次，其中70%是老年游客。 慢旅行、微度假、康养游……如今，老年游客有了更多适合自己的旅行新体验。在安徽黄山，这个旅居基地就推出医养结合 等各类场景服务，老年游客可以在这里小住，不再打卡旅游景区，而是在体验茶山徒步、参加读诗会、练习八段锦等各类活动中 放松身心。 ...

Group 1 - The trend of "staycation" is emerging as a new vacation style, where consumers prefer relaxing in hotels or homestays rather than visiting crowded tourist attractions during holidays [1][2] - "Staycation" combines the concepts of "stay" and "vacation," emphasizing leisure and comfort over traditional sightseeing [2][8] - The demand for "staycation" is leading to a shift in consumer preferences towards personalized and immersive travel experiences, with a reported over 40% year-on-year increase in customized travel sales during the National Day holiday [8][10] Group 2 - The hotel industry is adapting to the "staycation" trend, with hotel groups like Junting Hotels and Jinjiang Hotels expanding their offerings to include various themed vacation products [10] - The restaurant industry is also benefiting, as local eateries and specialty food vendors are expected to attract more customers due to increased hotel occupancy [10] - The leisure and entertainment sectors, including yoga studios and bookstores, are likely to see increased popularity as tourists seek relaxation during their stay [10][11] Group 3 - The "staycation" trend is creating new business opportunities, leading to an extended "business chain" that includes services like on-demand massage and mobile health checks [11] - Innovative business models are emerging, such as capsule farms where guests can grow vegetables online and pick them up at homestays, and sleep-related products being sold through mini vending machines [11]

Core Viewpoint - The article discusses the emerging trend of "white-style vacation" in China, contrasting it with the previous "special forces travel" approach, highlighting a shift towards relaxation and leisure during vacations [4][6][38]. Group 1: Travel Trends - After two years of intense "special forces travel," people are feeling fatigued and are now seeking more relaxed vacation experiences [4][6]. - "Slow travel" has become a new trend, with individuals preferring to find comfortable hotels or vacation rentals to simply relax rather than visit multiple attractions [6][21]. - The concept of "staycation," where people vacation close to home, has gained popularity, with 1.1 billion views on related topics on social media platforms [21]. Group 2: Consumer Preferences - A significant portion of travelers (49.8%) express a strong desire for unique experiences associated with their accommodations, indicating a shift in what constitutes a vacation [23]. - The rise of hotels that focus on wellness and relaxation, such as those offering spa services and scenic views, reflects changing consumer preferences [24][23]. - The trend of "lying down" vacations is becoming mainstream, with many opting for nearby resorts or hotels that provide a relaxing environment [23][20]. Group 3: Cultural Reflections - The article reflects on the cultural differences in vacationing, noting that many East Asians struggle to embrace the concept of doing nothing during vacations, which is more common in Western cultures [7][35]. - The notion of leisure as a status symbol is discussed, with references to the work of economist Thorstein Veblen, suggesting that the ability to relax is often tied to one's economic status [34][35]. - The article emphasizes that the desire to relax and take time off is a growing trend, indicating a shift away from the traditional work ethic towards valuing leisure [38].

Group 1 - The article discusses the emerging trend of "white-style vacation," contrasting it with the previous "special forces tourism" that focused on high-intensity sightseeing [1][3][19] - "Slow travel" has gained popularity, with people preferring to relax in comfortable hotels or vacation rentals rather than rushing to visit multiple attractions [2][3][19] - The concept of "staycation" has become prevalent, with significant online engagement, indicating a shift towards nearby leisure vacations [18][19][20] Group 2 - The article highlights the growing demand for hotels that offer unique experiences and amenities, making the accommodation itself a key attraction [20][21][24] - There is a notable increase in the development of vacation-oriented hotels and design-focused inns, particularly in urban areas [24][25][26] - The trend of returning to nature and cultural experiences is emerging, with accommodations incorporating local culture and leisure activities [26][27] Group 3 - The article points out the challenges and criticisms faced by the "staycation" trend, including issues with hotel quality and the authenticity of the experience [29][30] - The high costs associated with quality accommodations can deter potential vacationers, as prices often exceed a thousand yuan [30][31] - The article reflects on the societal pressures and cultural perceptions surrounding leisure and relaxation, particularly in East Asian contexts [33][34][36]

Core Insights - The domestic tourism market in China is experiencing a recovery and growth, with a projected increase of over 5% in both the number of trips and total spending during the 2025 Qingming, "May Day", and Dragon Boat Festival holidays compared to the previous year [1] - Short-distance travel and "micro-vacations" are emerging as significant trends, reshaping the tourism landscape and creating new opportunities in the cultural tourism market [1][6] Group 1: Market Trends - Local and surrounding travel constitutes 64% of domestic travel during the 2025 Dragon Boat Festival, indicating a strong preference for short-distance trips [2] - A survey shows that 84.39% of respondents prefer to take micro-vacations within 300 kilometers of their homes, driven by the convenience of high-speed rail and limited holiday durations [2] - The rise of family-oriented travel, particularly among the 80s and 90s generations, is further boosting short-distance travel, with family trips accounting for 25% of overall travel orders during the Dragon Boat Festival [3] Group 2: Regional Travel Dynamics - Cities within the Beijing-Tianjin-Hebei and Yangtze River Delta regions are forming interconnected tourism circles, with residents frequently traveling to nearby cities [3] - For instance, during the Dragon Boat Festival, Shenzhen's main tourist sources included nearby cities like Guangzhou and Dongguan, highlighting a trend of mutual travel destinations [3] - The Beijing-Tianjin-Hebei region has seen significant inter-city tourism, with 18.2% of visitors to Hebei Province during the 2025 Spring Festival coming from Beijing and Tianjin [3] Group 3: Changing Consumer Preferences - The concept of "micro-vacation" reflects a shift in consumer mindset, where travelers prioritize relaxation and immersion in local culture over visiting multiple attractions in a short time [5][6] - New hotel offerings, such as the Yuyuan Bay Resort in Shenzhen, cater to this trend, with a high repeat customer rate and a focus on providing a unique local experience [5] - The travel consumption market is transitioning towards slow travel and deep experiences, with businesses adapting by promoting surrounding travel products [6]

Core Viewpoint - The article highlights the innovative development of themed tourist trains in China, focusing on enhancing travel experiences through cultural integration and improved services, which has led to a significant increase in tourism-related train services. Group 1: Themed Tourist Trains - The "Zhongyuan Railway·Dahuo South" themed train is the first of its kind in Henan, launched on April 20, 2023, offering a unique travel experience that combines cultural elements and comfort [5][6] - The train features cultural performances and heritage activities, such as Henan opera and dough figurine making, to immerse passengers in local culture [6] - The train has opened three tourist routes and introduced family-friendly travel packages, reflecting a shift from sightseeing to leisure travel [8] Group 2: Technological Integration - The "Fengwu Jiutian" themed train in Hainan incorporates smart devices and stylish interiors, enhancing the travel experience with features like self-service coffee machines and AI photo booths [9][10] - The train connects various tourist attractions, creating a seamless travel experience that integrates technology with cultural elements [10] Group 3: Floral Theme Train - The "Flower Appreciation Journey" train in Yunnan is the first floral-themed train in the country, showcasing local flower culture and providing a visually immersive experience [12][13] - Each carriage is uniquely decorated with different types of flowers, offering passengers a poetic travel experience [12] - The train also provides culinary experiences with flower-based dishes and interactive activities like flower arrangement [12][13]

Group 1 - The article discusses the cultural significance of "Road Trips" in American society, highlighting how it has evolved from a mere travel method to a rite of passage deeply embedded in the national identity [3][14][36] - The concept of Road Trips is linked to themes of personal freedom and exploration, tracing back to historical events such as the westward expansion and the notion of "Manifest Destiny" [15][10][42] - The article notes that Road Trips have become a symbol of self-discovery and personal growth, especially among youth, serving as a means to cope with life transitions [17][20][36] Group 2 - The narrative contrasts the romanticized view of Road Trips with contemporary challenges such as traffic congestion, climate anxiety, and the increasing costs associated with travel, suggesting that the ideal of spontaneous travel is becoming less accessible [39][44][45] - It highlights a shift in cultural attitudes towards travel, with younger generations increasingly valuing sustainable and communal travel experiences, as seen in the resurgence of train travel in Europe [46][48][52] - The article raises questions about the future of American travel culture, suggesting that the focus on individual freedom may need to be reevaluated in light of current societal and environmental challenges [55][60][61]