由陈星旭、卢昱晓领衔主演的电视剧《轧戏》近期热播，凭借紧凑剧情收获良好口碑，其核心取景地 ——上海影视乐园内的"新世界庄园"也随之走入大众视野，成为文旅"新流量"策源地。随着剧集热度持 续攀升，这座沉浸式戏剧专属演出场地客流激增，用实打实的经营数据，印证了优质影视内容与特色文 旅项目的强劲联动效应。 《轧戏》中多个剧本杀场景均取自庄园内《新世界：破笼之宴》的真实演出区域，从情报局的"凶宅副 本"到复刻上世纪30年代南京路的飘雪街头，强场景关联让观众的追剧热情迅速转化为线下行动力。相 关话题在社交平台累计浏览量破千万。 新世界庄园是一座占地1万平方米的庄园剧场，由1座主庄园、4栋欧式别墅和1处大草坪组成，数万件道 具均来自上海影视乐园专业道具库，场景配置达电影级标准。 与传统影视取景地"打卡即走"模式不同，新世界庄园通过"剧戏互哺"实现流量长效转化。《轧戏》将庄 园沉浸式玩法搬上荧屏，为项目提供直观展示；而庄园的真实场景与成熟玩法，也为影视剧提供了鲜活 创作素材，形成双向赋能的良性循环。这种联动效应已辐射周边文旅消费，"两天一夜剧本日"活动期 间，周边酒店入住率提升4倍以上，约80%用户留宿松江车墩。更有不少来 ...

Core Viewpoint - The strategic cooperation between Zhuhai Municipal Party Committee and Zhujiang Film Group aims to enhance the film industry in Zhuhai, leveraging local cultural resources and promoting the integration of film and tourism [1][2][4]. Group 1: Strategic Cooperation - The cooperation will focus on various areas including film creation, distribution promotion, industry aggregation, talent cultivation, IP development, and cultural tourism integration [4]. - This partnership is expected to elevate Zhuhai's influence in the film industry and contribute to the prosperity of the film industry in the Guangdong-Hong Kong-Macao Greater Bay Area [2][4]. Group 2: Industry Development - Zhuhai is positioned as a key location for film production due to its geographical advantages and historical significance in the film industry, having been a filming site for nearly 50 films since 1979 [2]. - The Guangdong government has introduced policies to promote high-quality development in the film industry, which includes establishing a film creation topic library and improving the film industry support mechanisms [2]. Group 3: Cultural Integration - The collaboration will emphasize the deep exploration of Zhuhai's local historical and cultural resources, focusing on elements such as special economic zone spirit, overseas study culture, and marine culture [4]. - The goal is to create original films that reflect Zhuhai's unique characteristics and the cultural integration of the Guangdong-Hong Kong-Macao region [4].