2025 年，消费品行业从高增长回落至结构分化阶段。奢侈品、美妆与食品饮料不再具备天然抗 周期属性，消费者对"价值、健康与透明度"的要求显著提升。 在增速放缓、成本与可持续压力叠加的背景下，企业竞争焦点正从规模扩张转向护城河重构，决 定胜负的关键在于产品组合、运营效率与技术赋能能力。 奢侈品进入 1%–3% 低增长区间，关键市场逆风与提价触顶叠加，消费者更看重价值与透明度；品牌需强化独 特性、升级体验并精简运营以穿越周期。 从2025年纽约消费者分析师峰会(CAGNY)看全球消费趋势 全球消费品巨头将高端化、健康创新、AI 提效与全球拓展作为主线，以 RGM+成本管控+并购把握不确定性中 的股东价值兑现。 行业遇冷，奢侈品牌生存与突破之道——科尔尼2025奢侈品行业展望发布 食品饮料行业在需求多元化与格局重塑中寻找创新路径；行业共识转向"高质量增长"，强调产业协同、创新与 结构升级。 印度在财富增长与开放环境下成为奢侈品重要增量市场；品牌需把握本地文化与消费升级节奏，构建可复制的 增长模型。 科尔尼全球合伙人刘晓龙出席2025全国糖酒会主论坛，暨《全球食品饮料行业趋势洞察报告》首发 印度：下一个奢侈品热土？ ...

Core Insights - The fifth edition of the Kearney Circular Fashion Index (CFX 2025) tracks the industry's journey towards sustainability, reflecting the growing importance of circularity in global business [1][3] - CFX 2025 provides the most comprehensive view to date, covering 246 brands across 18 countries and five core product categories [1][3] - The report highlights the need for brands to transition from symbolic gestures to systemic changes in their operations [13][17] Summary by Sections Expansion and Methodology - The expanded scope of CFX reflects the increasing significance of circularity and the diversification of brand strategies across regions and segments [3] - CFX evaluates performance across seven dimensions throughout the product lifecycle, distinguishing between primary and secondary market initiatives [6][12] Progress and Trends - Overall progress in circularity appears to be stabilizing rather than accelerating, indicating market maturity [6][7] - Average and median scores increased by 0.20 points, reaching 3.40 and 3.20 respectively, but this is lower than the previous year's growth rate [7][9] - Only 5 brands scored above 7.0, and less than 20% exceeded 5.0, highlighting a widening gap between top performers and the broader market [9][10] Regulatory Environment - Regulatory pressures are intensifying, with new laws in the EU and the US mandating sustainability practices [12][33] - The EU's upcoming regulations will require products to be durable, contain recycled components, and be repairable, pushing brands towards compliance [12][33] Drivers of Change - Leading brands are shifting from symbolic actions to systemic transformations, particularly in circular design and closed-loop initiatives [13][15] - Innovations in materials and design are driving progress, with brands increasingly focusing on lifecycle assessments and sustainable sourcing [15][17] Challenges and Gaps - Despite intentions, execution remains lagging, with many brands stuck in a "medium" maturity state [18][20] - Only 3% to 5% of brands have achieved widespread implementation of circular practices, indicating significant conversion gaps [20][21] - Barriers include limited integration of circular practices into core operations and a lack of clear business cases for investment [26][27] Category-Specific Insights - Different product categories show varying levels of progress, with some segments accelerating while others stagnate [24][25] - High-end and luxury brands are improving overall scores but still face challenges in implementing after-sales services [25][27] Regional Performance - Regional differences in circularity performance are becoming more pronounced, influenced by consumer sentiment and regulatory pressures [31][32] - Europe leads with an average score of 3.6, while North America and Asia-Pacific follow with scores of 3.4 and 2.7 respectively [32][33] Future Directions - The industry must view circularity as a growth lever rather than merely a compliance task, integrating it into design, procurement, and sales processes [35][37] - The next phase of progress will depend on brands' ability to bridge the gap between strategy and execution at scale [36][38]