Core Insights - The game "Supernatural Action Group" has achieved a significant milestone with daily active users (DAU) surpassing 10 million, marking its transition from a hit product to a stable high-DAU game [1][17] - The game has successfully integrated AI features, becoming the first in its category to deeply incorporate AI gameplay, enhancing user engagement and retention [1][17] Group 1: Game Performance and Market Position - "Supernatural Action Group" was launched on January 23, 2025, and initially focused on user accumulation rather than aggressive ranking strategies, resulting in a stable market presence [2] - The game entered the iOS top 10 free charts by late June 2025 and maintained a strong position within the top 20, indicating solid download fundamentals [2] - By March 2025, the game made its debut on the revenue charts, reaching the top 10 by July 4, 2025, and achieving a stable high position thereafter [4][6] Group 2: User Engagement and Retention - The estimated total downloads for the iOS version of "Supernatural Action Group" in 2025 is approximately 13 million, with a significant portion coming from official channels [8] - User engagement is high, with an average monthly usage time of nearly 30 hours, showcasing strong user retention [8][9] - The game has established a robust user base with effective operational strategies, leading to a strong foundation for user retention and risk resilience [15] Group 3: Marketing and Social Media Impact - The game has generated approximately 7.76 million content pieces across social media platforms, with significant engagement spikes observed during promotional events [18][20] - The announcement of Zhao Lusi as the global brand ambassador led to a surge in social media activity, highlighting the effectiveness of strategic partnerships in enhancing brand visibility [22][26] - The game has maintained a dual strategy of leveraging user-generated content (UGC) and cross-industry collaborations to expand its user base and brand influence [26] Group 4: Future Outlook - The success of "Supernatural Action Group" is attributed to the company's long-term strategy and deep understanding of the younger generation's preferences [27][28] - As the gaming market approaches peak seasons, the game is well-positioned to capitalize on its active user base and ongoing content updates, indicating potential for further growth [28]