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三天卖了100万,三只松鼠自有品牌全品类生活馆首店凭何火爆
Zhong Guo Jing Ji Wang· 2025-06-26 08:20
Group 1 - The retail industry is facing both challenges and opportunities, with new business models like instant retail and discount stores intensifying competition, while consumers demand higher quality and service experiences [1] - The 2024 China Retail Development Report indicates a shift from consumption upgrade mode to a cost-performance-oriented era in the retail market [1] - Three Squirrels (300783) is providing a paradigm case by launching its first self-branded all-category lifestyle store, focusing on health-conscious consumers and covering a wide range of products [1][2] Group 2 - The Three Squirrels lifestyle store aims to become a leading all-category, all-channel self-branded retailer in China, emphasizing quality, experience, and affordability [2] - The store covers approximately 560 square meters, with 90% of products being self-branded, including categories like fresh food, baked goods, and daily necessities [2] - The store's opening saw over 1,000 products generating significant sales, with total sales exceeding 1 million yuan in just three days [1][3] Group 3 - The opening event attracted around 25,000 visitors, with significant sales in freshly baked goods and other high-demand items [3] - The lifestyle store also extends its services online, offering rapid delivery within a 5-kilometer radius and plans for nationwide online purchasing [3] - Three Squirrels plans to open 20 new lifestyle stores this year, alongside expanding into convenience and discount store formats [3] Group 4 - The ultimate goal for Three Squirrels is to become a super supply chain company, focusing on supply chain output for various products [4]