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游戏出海:密码与远方
Ren Min Ri Bao· 2026-02-13 02:36
Group 1 - The core viewpoint of the articles highlights the significant growth of China's gaming industry in overseas markets, with self-developed games generating over $20.4 billion in sales, marking a 10.23% year-on-year increase, and continuing a trend of exceeding 100 billion RMB in revenue for six consecutive years [1] - Notable games such as "Black Myth: Wukong," "Genshin Impact," and "Yanyun Sixteen Sounds" are becoming vehicles for the dissemination of traditional Chinese culture, successfully bridging cultural gaps through shared emotional narratives [1] - The concept of "emotional commonality" is emphasized, where stories of individuals challenging fate resonate across different cultures, showcasing the potential for Chinese narratives to connect with global audiences [1] Group 2 - "Black Myth: Wukong" employs a clever translation strategy, retaining unique cultural meanings through transliteration of terms like "Wukong" and "Jin'gu Bang," and opting for "Loong" instead of "Dragon" to reflect cultural differences [2] - "Genshin Impact" takes a different approach by creating diverse regions like "Liyue" and "Mondstadt," allowing global players to find familiar cultural entry points, while also producing a documentary series that combines traditional crafts with game elements, achieving over 30 million views globally [2] - Despite the challenges of high development costs, long production cycles, and a shortage of multidisciplinary talent, the rich heritage of Chinese traditional culture is seen as fertile ground for creating successful games [3] - The number of items listed as intangible cultural heritage by UNESCO in China is the highest in the world, presenting opportunities for games to serve as new forms of cultural expression and windows for international audiences to understand Chinese culture [3]