▲"冬日奇境"现场布置。图/北京SKP 岁末的钟声即将敲响，这场名为"点亮奇境-冬日嘉年华"的亮灯仪式也是北京SKP迎新年系列活动的序章。活动上，北京SKP商场准备了饮品与甜点，礼仪 人员手捧精致小礼物穿梭其间，共同为顾客营造着浪漫的冬日节庆气息。冬日的美好，少不了旋律的点缀，百合花（603823）开艺术团也在亮灯仪式上带 来童声合唱，更有星光大使钟懿和王博文相继登场，用歌声驱散寒意，点亮冬日的第一缕温暖。 "好漂亮！""快给我拍个照！"两座被点亮的穹顶花房通透明亮，每棵松树的松针上都裹着细密的灯串，整个室内花园梦幻闪耀，好似把绿野仙踪搬进了商 场。打扮精致的男生女生、恰好路过的上班族纷纷在花园前停驻，以灿烂笑容与它合影留念。人群中还有不少小朋友，一手拿着在礼仪人员处领到的小饼 干和小木马，一手提着带有SKP LOGO的小马气球，欢快地穿梭在花园之间。 据了解，北京SKP于12月推出了一系列"冬日奇境"迎新年活动，与顾客一起迎接2026年。在精彩纷呈的活动背后，是北京SKP年末精准布局的商业营销策 略，通过场景化、情感化的活动设计，跳出传统商场以促销为主的营销惯性。 "5—4—3—2—1!"12月19日晚，北 ...

Core Insights - The article discusses the development trends in the food industry through the lens of "Naiman Renjia," a restaurant in Hohhot that exemplifies the fusion of Northeast cuisine with local culinary culture [4][7] - The restaurant serves as a case study for how regional cuisine can adapt to local tastes while maintaining its unique identity, emphasizing the importance of understanding customer preferences [7][16] Group 1: Fusion of Regional Cuisines - "Naiman Renjia" integrates Northeast cuisine with Inner Mongolian culinary traditions, creating signature dishes like "Iron Pot Stewed Goose" and "Naiman Stewed Lamb" that appeal to both locals and visitors [7][8] - The restaurant modifies traditional dishes to suit local tastes, such as reducing the sugar in "Guo Bao Rou" and adding tomato juice for a balanced flavor profile [7][10] - The fusion approach is characterized by "localized transformation," focusing on regional roots and customer needs rather than mere replication of traditional recipes [7][16] Group 2: Operational Trends - The restaurant adopts a "scene-based" operation model, transforming dining into an emotional experience rather than just a meal, catering to the nostalgia and communal aspects of dining [9][10] - "Naiman Renjia" employs a closed-loop operational strategy, where feedback from customers is directly communicated to the kitchen, enhancing efficiency and responsiveness [10][11] - The focus on refined operations allows the restaurant to reduce costs and improve service quality, emphasizing collaboration between different operational segments [10][11] Group 3: Marketing Strategies - Emotional marketing is prioritized, with the restaurant sharing stories about its dishes and the people behind them, fostering a deeper connection with customers [11][12] - The marketing strategy shifts from traditional advertising to targeted storytelling that resonates with the audience, enhancing brand loyalty and recognition [12][14] - The emphasis on "emotional resonance" and "visualization of uniqueness" in promotions helps the restaurant reach new markets and attract customers [14][16] Group 4: Future Directions - The future of the food industry lies in balancing the preservation of regional cultural roots with innovative approaches to meet evolving consumer demands [16][17] - "Naiman Renjia" aims to be a community hub rather than just a restaurant, focusing on creating a warm and inviting atmosphere for its patrons [16][17] - The article concludes that the food industry can thrive by centering its operations around customer experiences and emotional connections, navigating challenges like rising costs and fluctuating customer traffic [17]