Core Viewpoint - The article discusses the intersection of scent and politics, highlighting how fragrances can influence political identity and consumer behavior, particularly through the example of Donald Trump's fragrance launch [4][10][16]. Group 1: Scent and Consumer Behavior - Modern consumers rely on reviews and visual content for purchasing decisions, but fragrance remains an exception where consumers must rely on guesswork [4]. - Trump's upcoming fragrance, Victory 47, has garnered significant attention despite negative reviews on fragrance rating platforms, indicating a disconnect between marketing and consumer experience [12][13]. Group 2: Political Implications of Scent - The marketing of Trump's fragrance emphasizes themes of power and patriotism, aiming to create a sense of identity among supporters [10][16]. - Historical examples show that various political figures have utilized scent as a branding tool, with fragrances linked to political movements and ideologies [25][32]. Group 3: Scent as a Social Divider - The article explores how scent has been used to reinforce social and racial divisions, with historical references to how odors have been associated with class and ethnicity [44][59]. - The evolution of hygiene standards has transformed perceptions of scent, leading to discrimination based on body odor and reinforcing societal hierarchies [49][66]. Group 4: Contemporary Relevance - The article highlights the ongoing relevance of scent in modern political and social contexts, including how perceptions of odor can affect public opinion and personal identity [66][70]. - It emphasizes the need to recognize the role of scent in shaping societal norms and individual behaviors, particularly in urban environments [67][73].

Group 1 - The article discusses the unique challenges of marketing perfumes, emphasizing that consumers often rely on subjective reviews rather than direct sensory experience [1][3] - Trump's upcoming fragrance, Victory 47, has garnered significant attention despite receiving negative reviews on fragrance rating platforms, highlighting the disconnect between marketing and consumer perception [8][12] - The marketing strategy for Trump's fragrance is tied to political branding, aiming to create a sense of identity among supporters through scent [12][18] Group 2 - The article explores the historical context of scent in politics, noting that various political figures have previously launched their own fragrances as a means of branding [18][25] - It highlights the findings of a study that identified scent preferences among different political affiliations, suggesting that scent can influence political identity [28] - The relationship between scent and social class is examined, indicating that perceptions of odor have been used to justify social hierarchies and discrimination throughout history [35][44] Group 3 - The article discusses how scent has been politicized, affecting societal structures and contributing to class and racial divisions [35][49] - It references historical examples where scent was used to dehumanize certain groups, illustrating the deep-rooted connections between odor and societal perceptions [44][45] - The modern implications of scent politics are explored, particularly in relation to urban living and the stigmatization of certain odors associated with socioeconomic status [51][52]