Core Insights - A series of international perfume brands are engaging with Chinese audiences through the autumn exhibition, Notes Shanghai and Beauty Shanghai, held from October 18 to 19 at the Shanghai West Bund International Exhibition Center [1][4] Group 1: Event Overview - The fourth edition of Notes Shanghai and the inaugural Beauty Shanghai are being held concurrently, themed "Heritage" and "Standards of Beauty," respectively, creating a platform for deep integration of the fragrance and beauty industries [1][5] - The first day attracted nearly 4,000 professional visitors, with expectations to draw over 8,000 professionals and more than 15,000 consumers throughout the event [1] Group 2: Exhibition Highlights - Notes Shanghai showcases nearly 300 boutique fragrance brands from 30 countries and regions, featuring both international classics and niche brands, as well as emerging Chinese brands [4][5] - The original formula of a historic perfume, presented by the world's first perfume archive (Osmothèque), is being exhibited for the first time in China, generating significant interest among industry professionals and fragrance enthusiasts [4] Group 3: Special Exhibitions and Forums - Nine special exhibitions cover various themes, including the history of perfume, ingredient exploration, olfactory art, brand storytelling, and cultural expression, providing a sensory journey for both professionals and the public [5] - Beauty Shanghai features nearly 200 quality brands, focusing on high-quality skincare, makeup, and personal care, and discusses how brands can define new industry heights through product, cultural, and creative strengths [5][6] Group 4: Industry Integration - The joint hosting of Notes Shanghai and Beauty Shanghai represents not only a spatial collaboration but also a fusion of concepts and industries, creating a vibrant picture of contemporary sensory culture in China [6] - The exhibitions aim to connect brands, channels, buyers, and consumers, showcasing the collective rise of Chinese brands in terms of cultural and brand strength [6]