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戏曲饭圈化
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音乐家郑培钦谈戏曲发展:少点“饭圈”多点“出圈”
Xin Lang Cai Jing· 2026-01-13 08:23
中新网杭州1月13日电(林波)戏曲作为中华文化的瑰宝,近年来借助新媒体传播迎来"出圈"热潮,吸引 了大量年轻受众,为艺术传承注入新生机。但与此同时,粉丝群体中出现的控评拉踩、追私窥探、浅层 追捧等"饭圈化"苗头,正侵蚀戏曲艺术的核心价值,破坏行业生态,阻碍传承发展。 1月13日,浙江省两会期间,浙江省政协委员、浙江音乐学院教授、浙江省音乐家协会副主席郑培钦接 受中新网采访时表示,戏曲破圈的关键,在于从"戏圈文化"走向"大众文化",要遏制"饭圈化"倾向,推 动戏曲健康、可持续地"出圈"。 浙江素有"戏曲大省"之称,拥有18个剧种、58个戏剧类省级非物质文化遗产代表性项目。不同剧种的创 新实践,勾勒出传统艺术在当代存续与发展的多样图景。 浙江越剧发展历程就是一部创新史。从袁雪芬等老一辈艺术家引入导演制、完善剧本创作,到如今陈丽 君、李云霄等新生代演员通过接地气的表演范式吸引年轻观众,越剧的每一次繁荣都与创新紧密相连。 1月13日,郑培钦(中间)接受采访现场。 陈允栋 摄 晚,婺剧《三打白骨精》在杭州演出。 曹丹 摄 郑培钦还提出,要规范院团运营,坚守艺术底线,督促戏曲院团加强剧目创作管理,避免为追求流量而 仓促跟 ...
浙江宣传:戏曲要出圈不要“饭圈”
Core Viewpoint - Traditional Chinese opera is experiencing a resurgence among young audiences in the digital age, but there are concerns about the "fan culture" that may dilute its artistic essence and heritage [1][7] Group 1: Audience Engagement - Young audiences are showing genuine interest and support for traditional opera, becoming an essential force in its contemporary transmission [1] - The rise of "fan culture" is characterized by irrational behaviors such as focusing on actors' personal lives rather than the art itself, which can undermine the appreciation of opera [2][3] Group 2: Dangers of "Fan Culture" - The "fan culture" leads to divisive behaviors, such as creating "discrimination chains" among different opera genres and engaging in aggressive comparisons, which harms the inclusive nature of the art form [2][3] - Shallow engagement with the art form diminishes its artistic depth, as fans may prioritize personal idolization over the collective appreciation of opera [4][5] Group 3: Impact on Artistic Quality - The focus on popularity and superficial metrics can lead to a decline in the quality of opera, as audiences may equate celebrity status with artistic merit, risking the loss of traditional values [5][6] - The potential for a disconnect in the transmission of aesthetic values poses a risk to the future of opera, as the emphasis shifts from artistic integrity to mere entertainment [5][6] Group 4: Recommendations for Healthy Development - The industry must focus on promoting the art itself, utilizing new media to engage younger audiences while avoiding the pitfalls of excessive idolization [6] - Actors should embrace their role as cultural transmitters, encouraging fans to appreciate the art form rather than just the individuals [6][7] - Audiences are encouraged to shift their focus from idol worship to genuine appreciation of the art, fostering a deeper understanding of the diverse opera genres [6][7]