本报杭州2月23日电今年是越剧诞生120周年，《越韵中国年——2026越剧春节晚会》近日播出。此次晚 会以"越剧和人"为主题，撷取越剧历史中的闪光片段，围绕"和、合、共、生"四大篇章展开，既追溯越 剧历史根脉，又紧扣新时代文化脉搏。 晚会收到了来自美国、匈牙利、奥地利、法国、加拿大等国家的海外华人华侨、越剧爱好者们的新年祝 福。欧洲华人越剧联盟主席讲述了在海外举办两次专场演出的广泛影响力；新西兰新中友好文化艺术交 流中心主席介绍新西兰越剧团组织承办了中国侨联"亲情中华"越剧专场演出，并将明星版《梁祝》大展 演带上更多舞台，让更多国际友人走近越剧、爱上越剧；加拿大孟伟越剧艺术传习所创始人提到越剧传 习所……越剧成为连接不同文化背景人们的心灵桥梁。 此外，为纪念越剧表演艺术家王文娟诞辰100周年发起的《寻找林妹妹》的网络征集活动，吸引了不同 国家网友踊跃参与。其中，来自阿尔及利亚的留学生也参与了活动，并被邀请到今年越剧春节晚会的现 场。 这些可爱面孔生动诠释了越剧最动人的魅力——越剧不仅是中国宝贵的文化财富，更是世界人民共同珍 视的民族文化瑰宝。 《 人民日报 》（ 2026年02月24日 14 版） ...

Core Viewpoint - The article highlights the digital transformation of state-owned performing arts troupes in China, emphasizing the shift to online platforms like Douyin (TikTok) for live performances, which has significantly increased audience engagement and expanded their reach [4][7][10]. Group 1: Digital Transformation and Engagement - As of December 2025, 499 state-owned performing arts troupes and 6,183 performers have joined Douyin, with over 819,000 live broadcasts conducted, averaging about 830 professional performances daily over the past three years [4]. - The Ningbo Performing Arts Group has established a dedicated live streaming team, achieving over 100 million exposures since starting their live streaming efforts [5]. - The Central Opera House has expanded its Douyin presence, increasing its number of accounts from over 10 to 40, gaining more than 300,000 followers, and conducting over 2,600 live broadcasts in 2025, with viewership exceeding 30 million [6]. Group 2: Diverse Artistic Expressions - Various regional troupes are creatively utilizing live streaming, such as the Yangzhou Puppet Research Institute showcasing puppet performances and the Yancheng Huai Opera Troupe combining traditional opera with rap [8]. - The "My Troupe is On" annual live streaming event featured 80 troupes from 20 provinces, attracting over 310,000 online viewers [7]. - The Central National Orchestra and other troupes are engaging audiences through interactive live performances, enhancing the viewer experience and participation [7]. Group 3: Economic and Cultural Impact - The rapid growth of live streaming is reshaping the cultural market landscape, providing a direct platform for troupes to reach millions and generate significant economic returns [10]. - The integration of online and offline performances is seen as a key trend, with many performers reporting increased interest in attending live shows after engaging with their content online [9][10]. - The Jilin Song and Dance Troupe has successfully launched a multi-talent live streaming format, achieving over 10,000 simultaneous viewers during its debut [11]. Group 4: Future Prospects and Support - Douyin plans to support troupes with tailored strategies for digital transformation, enhancing their online presence and audience engagement [12]. - The ongoing collaboration between performing arts troupes and digital platforms is expected to continue fostering cultural exchange and innovation in the arts [12].

中新网杭州1月13日电(林波)戏曲作为中华文化的瑰宝，近年来借助新媒体传播迎来"出圈"热潮，吸引 了大量年轻受众，为艺术传承注入新生机。但与此同时，粉丝群体中出现的控评拉踩、追私窥探、浅层 追捧等"饭圈化"苗头，正侵蚀戏曲艺术的核心价值，破坏行业生态，阻碍传承发展。 1月13日，浙江省两会期间，浙江省政协委员、浙江音乐学院教授、浙江省音乐家协会副主席郑培钦接 受中新网采访时表示，戏曲破圈的关键，在于从"戏圈文化"走向"大众文化"，要遏制"饭圈化"倾向，推 动戏曲健康、可持续地"出圈"。 浙江素有"戏曲大省"之称，拥有18个剧种、58个戏剧类省级非物质文化遗产代表性项目。不同剧种的创 新实践，勾勒出传统艺术在当代存续与发展的多样图景。 浙江越剧发展历程就是一部创新史。从袁雪芬等老一辈艺术家引入导演制、完善剧本创作，到如今陈丽 君、李云霄等新生代演员通过接地气的表演范式吸引年轻观众，越剧的每一次繁荣都与创新紧密相连。 1月13日，郑培钦(中间)接受采访现场。 陈允栋 摄 晚，婺剧《三打白骨精》在杭州演出。 曹丹 摄 郑培钦还提出，要规范院团运营，坚守艺术底线，督促戏曲院团加强剧目创作管理，避免为追求流量而 仓促跟 ...

Core Viewpoint - The article highlights the exploration of traditional Chinese culture by young overseas Chinese in Nanjing, particularly through the experience of Yue Opera and its historical significance [1]. Group 1: Cultural Exploration - The article features two young overseas Chinese, Hu Jialing and Chen Zhilong, who are studying in Nanjing and engaging with the rich cultural heritage of the city [1]. - They were introduced to the Nanjing Yue Opera Museum, a hidden gem located in the old city, which showcases the treasures of Yue Opera [1]. - The experience allowed them to connect deeply with traditional Chinese cultural elements, such as the "orchid finger" and the soft dialect of Wu [1]. Group 2: Historical Significance - The article emphasizes the historical context of Nanjing as a cultural city, where the architecture and ambiance reflect the deep-rooted appreciation for Chinese culture among the ancestors [1]. - The exploration of Nanjing's old city provides insights into the emotional ties that the younger generation has with their cultural heritage [1].

Core Viewpoint - The "2025 China Drama Performance Season" concluded with a successful performance of the Huai Opera "Zhao Wuniang" in Vienna, highlighting the cultural exchange between China and Austria [1][2]. Group 1: Event Overview - The performance of Huai Opera "Zhao Wuniang" took place at the MuTe Theater in Vienna, receiving enthusiastic responses from the audience [1]. - Huai Opera, originating from Jiangsu's salt and marsh region, has a history of over 200 years and was listed as a national intangible cultural heritage in 2008 [1]. - The story of "Zhao Wuniang" depicts the struggles of a woman searching for her husband after the death of her in-laws, showcasing both her hardships and her husband's career ups and downs [1]. Group 2: Cultural Impact - The director of MuTe Theater, Elke Hesse, emphasized that the "China Drama Performance Season" provided an opportunity for audiences to appreciate various unique Chinese operas, fostering cultural exchange between China and Austria [1]. - Ernst Waller, honorary chairman of the International Cultural Exchange Cooperation Association, noted that the entire performance season was constructive and sustainable, resonating with many European viewers [1]. - Song Chen, executive vice president and secretary-general of the China Opera Research Association, stated that the performances built a bridge for artistic and cultural exchange between China and Central Europe, expressing hope for more traditional Chinese culture to be introduced to Europe in the future [1].

Core Insights - The 2025 Jiangsu Zijin Cultural Arts Festival featured a segment called "Art in Motion Youth," showcasing traditional Chinese operas such as Peking Opera, Yue Opera, and Kunqu Opera, attracting significant audience engagement during the National Day holiday [1][2][4]. Group 1: Cultural Significance - The festival aimed to elevate the cultural essence and development potential of the region, with a focus on integrating traditional arts with tourism [4]. - The historical context of Qixia Mountain, known for its connection to classic Kunqu Opera, provided a rich backdrop for the performances, enhancing the cultural experience for visitors [4][6]. Group 2: Youth Engagement - Young performers from the Jiangsu Peking Opera and Yue Opera troupes demonstrated their skills, with notable performances that resonated with both older and younger audiences, indicating a revival of interest in traditional arts among the youth [2][3][5]. - Interactive elements, such as workshops and audience participation, were incorporated to engage younger audiences, transforming them from passive observers to active participants [4][6]. Group 3: Economic Impact - The festival contributed to a noticeable increase in hotel occupancy rates and merchant revenues in the Qixia Mountain area during the National Day holiday, showcasing the economic benefits of cultural tourism [6][7]. - Social media buzz, including trending topics related to the festival, highlighted the event's success in attracting attention and visitors, further solidifying the link between cultural events and economic growth [6][7]. Group 4: Future Prospects - The Qixia District plans to continue cultural initiatives, including the "Qixia Has Drama" series, aiming to establish a lasting cultural presence that appeals to both residents and tourists [6][7]. - The festival serves as a model for integrating traditional arts with modern tourism, fostering cultural confidence and ensuring the sustainability of these art forms for future generations [7].

Core Viewpoint - The 2025 Tiger Hill Quhui, organized by various cultural and tourism authorities in Suzhou, showcases the vibrant development of Kunqu opera through a two-day event featuring performances by renowned artists and enthusiasts [1][2] Group 1: Event Overview - The event is held at the Tiger Hill Scenic Area, featuring performances from award-winning artists and local enthusiasts, highlighting the enduring tradition of Kunqu opera [1] - A total of 15 Kunqu opera societies and over a hundred performers participated, demonstrating the intergenerational transmission of this art form [1] Group 2: Performance Structure - The event includes a multi-layered performance system across five scenic spots, allowing spontaneous Kunqu flash performances that blend seamlessly with the natural surroundings [2] - The event also features three special opera concerts at the China Kunqu Museum, offering a diverse cultural experience with various forms of opera [2] Group 3: Cultural Integration and Impact - The event employs a "theater+" integration model, linking with other cultural activities to enhance consumer engagement and cultural influence [2] - It aims to transform cultural traffic into consumer energy, creating a holiday event that combines cultural depth, citywide enthusiasm, and economic vitality [2]

Core Viewpoint - The "Moli Flower Blooming: Intangible Cultural Heritage into the Community" series of activities aims to promote traditional culture among children through engaging and interactive experiences [1] Group 1: Event Overview - The event was organized by the Baota Road Street, in collaboration with the Runzhou Garden Community, Runzhou Garden Kindergarten, and Tianyi Charity Organization, running from July to the end of August [1] - A total of six themed intangible cultural heritage experience classes were conducted, featuring diverse forms and vivid teaching by teacher Lian Yulin [1] Group 2: Educational Impact - Children were introduced to the world of Yue Opera, learning to mimic movements and gestures while singing classic segments like "I Have a Little Sister" [1] - The classes incorporated creative handicrafts and seasonal science education, allowing children to experience the charm of intangible cultural heritage through hands-on activities [1] Group 3: Future Plans - The Baota Road Street plans to continue integrating intangible cultural heritage into daily life, creating a new model for cultural transmission that is visible and relatable [1]

Group 1 - The "Shengzhou Village Yue Opera" competition has successfully engaged the local community, with increased participation in cultural activities and performances [1] - The competition has seen nearly 1,000 amateur participants this year, showcasing a diverse range of contestants united by their passion for Yue Opera [1] - The event has led to the emergence of local cultural ambassadors and instructors who actively promote Yue Opera, enhancing community involvement [1] Group 2 - The national competition has introduced three categories: youth, young adults, and adults, aiming to attract a younger audience to Yue Opera [2] - The event has gained significant traction on social media, achieving over 1 billion views in the past three years, thus fostering a vibrant atmosphere for Yue Opera [2] - Innovative formats such as flash mobs and situational dramas are encouraged, allowing for creative expressions of Yue Opera and appealing to modern audiences [2]

Group 1 - The cultural exchange event between the Longwu Yue Opera Society and the Anji Tiaoxi Jingyun Society marks a significant step in promoting rural cultural interactions across regions, showcasing various traditional Chinese opera forms [1] - The initiative is part of a broader cultural envoy system that aims to cultivate local cultural talents and enhance community engagement through organized performances and creative projects [2] - The Longwu Yue Opera Society's activities are supported by cultural envoys who facilitate connections between local artists and professional resources, fostering a vibrant cultural environment in rural areas [2] Group 2 - The integration of culture and civilization in the development of rural areas is exemplified by the establishment of cultural venues and art spaces in Wai Tongwu Village, attracting numerous artists and promoting creative industries [3] - The success of the cultural initiatives is reflected in significant economic contributions, with projected sales of 210 million yuan from a local creative park and tourism revenues reaching 77.87 million yuan [3] - The collaboration between art and local culture is driving a "common prosperity" model, enhancing both community engagement and economic development in rural settings [3]