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成都:以IP构建城市叙事新逻辑
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-29 15:13
Core Viewpoint - Chengdu is positioning itself as a leading city for the digital cultural and creative industry, showcasing its potential through the "2025 Chengdu International Digital Cultural and Creative Season" [1] Group 1: "Chengdu Creation" - Source of Vitality - The concept of "Chengdu Creation" has evolved beyond traditional manufacturing to encompass digital cultural IPs, which are essential for the city's cultural narrative [2] - The event features 28 local leading IPs, highlighting Chengdu's cultural innovation capabilities, including successful projects like "Nezha" and "Honor of Kings" [2] - Chengdu's creative talents and technical teams have historically played a crucial role in the global digital cultural industry, contributing significantly to well-known products and services [2] Group 2: "Chengdu Vibe" - Urban Energy - "Chengdu Vibe" reflects the city's vibrant energy, which is validated through tangible experiences that engage individuals [4] - The "Super IP Trendy Street" on Jiaozi Avenue serves as a microcosm of this transformation, where IPs become interactive and consumable entities [4] - The "2025 Chengdu International Digital Cultural and Creative Season" integrates various cultural elements, creating diverse experiences for citizens and tourists across the city [4][5] Group 3: Immersive Experience and Economic Cycle - Citizens and tourists are evolving from mere observers to active participants and co-creators in the city's cultural life, enhancing emotional connections to the city brand [6] - This immersive experience stimulates consumer enthusiasm and contributes to a high-efficiency economic cycle from content production to market consumption and industrial upgrading [6]
成都工业内外兼修!上半年3场出海+80余场供需对接实现签约130余亿
Xin Lang Cai Jing· 2025-07-15 02:29
Group 1 - Chengdu's Economic and Information Bureau organized two supply-demand matchmaking meetings focusing on artificial intelligence and e-commerce platforms [1][3] - The AI meeting involved over 20 companies and resulted in collaborations with local emergency and water management departments for flood prevention and disaster relief [1] - The e-commerce meeting aimed to enhance the visibility of Chengdu's industrial products on major platforms, encouraging local businesses to embrace e-commerce as a critical channel [3] Group 2 - In the first half of the year, Chengdu's Economic and Information Bureau organized three government-enterprise delegations abroad, with intended contract amounts exceeding 6 billion yuan [3][12] - A total of over 80 supply-demand matchmaking events were held, generating intended order amounts exceeding 7 billion yuan [3][4] - The "2025 China Mobile Industry Matchmaking Conference" in April resulted in the release of 209 business opportunities worth over 150 billion yuan [4] Group 3 - Chengdu's Economic and Information Bureau has established a mechanism to regularly summarize supply-demand matchmaking activities, focusing on 11 key industrial chains [6] - The bureau has published over 1,500 supply-demand opportunity lists, covering more than 2,000 industrial enterprises [6][12] - The "布行天下" matchmaking event facilitated deep connections between fabric suppliers and local clothing brands, resulting in contracts worth over 20 million yuan [6] Group 4 - Chengdu's West Electric Company successfully shipped transformers for major projects in Saudi Arabia and Sweden, with contract values of 270 million yuan and 150 million yuan respectively [9][10] - The company is also expanding its international presence with ongoing projects in Canada and Indonesia [9] Group 5 - Chengdu's industrial enterprises are actively participating in international market expansion, with significant contracts signed during government-led delegations to Central Asia [11][12] - Companies like Kangtai Plastic Technology and Chengdu Update Furniture have secured agreements for regional representation and technology sharing, with expected sales reaching 10 million USD and investments exceeding 50 million yuan respectively [11][12] Group 6 - The Chengdu Economic and Information Bureau plans to continue its "Chengdu-made" initiatives, including further matchmaking events and promotional activities to enhance brand influence [14]