Core Insights - The annual important IP "You Who Impact the World" by Fashion Magazine has been launched in Chengdu, aiming to explore the growth potential of local fashion brands and the integration of cultural traditions with modern development [1][3]. Group 1: Economic Data and Trends - Chengdu's total retail sales reached 946.96 billion yuan from January to October 2025, showing a year-on-year growth of 7.0%, indicating structural resilience in the consumption fundamentals [3][8]. - The city has attracted over 4,000 first stores from domestic and international brands since 2019, reflecting a deep recognition of Chengdu's business environment and overall attractiveness [8]. - The unique "local aesthetics" of Chengdu is seen as having significant premium potential, as brands are willing to invest more in customized stores and events in the city [8]. Group 2: Urban Development and Talent Attraction - Chengdu has transformed from a "passive receiver" to a "trend setter" among new first-tier cities, with over 1.56 million young talents attracted in the past three years, bringing the total talent pool to 6.69 million [12][13]. - The city provides a relatively spacious "trial and error" environment for young people, lowering the costs of innovation and social connections through affordable third spaces like cafes and teahouses [15]. - Chengdu's recent policies to attract talent include a "combination punch" of financial support and scene supply, such as a 1 billion yuan fund for tech startups and free office space in industrial parks [15][18]. Group 3: Digital Cultural and Creative Industry - Chengdu's digital cultural and creative industry generated 3.819 billion yuan in revenue in 2024, with a year-on-year growth of 9.5% in the first three quarters of 2025 [18][20]. - The city has established a complete matrix covering animation, gaming, and film, with notable IPs contributing to its reputation in the digital cultural sector [20][21]. - Chengdu has implemented a robust copyright protection system, including the establishment of a copyright protection center and the issuance of the first copyright asset-backed notes in the country [21][22]. Group 4: Conclusion and Future Outlook - The historical trade genes of Chengdu are being revitalized through the integration of digital technology and youth creativity, positioning the city as a significant player in the global digital cultural industry [22][24]. - The convergence of "smoky atmosphere" and "industrial strength" in Chengdu highlights the city's development wisdom in navigating changes, with lifestyle aesthetics becoming a strong driving force for urban development [24].

作为中国最适宜发展数字文创产业的城市之一，成都正以一场汇聚全球目光的数字文创盛宴，给出自己 的答案。 9月28日晚，"2025成都国际数字文创季"正式启幕。活动现场，一位名为David Crofts的英国游客的感叹 ——"成都不只有熊猫"，恰恰道出了这座城市在产业语境下，成都叙事新逻辑的生动注脚。 其背后，是两个互为表里、相得益彰的关键字："造"与"燥"。"成都造"，是源头活水，是基于深厚产业 根基的原创耐心与深度；"成都燥"，是澎湃浪潮，是立足多元消费场景、让广大民众近悦远来的城市活 力。 问渠那得清如许，为有源头活水来。城市发展的澎湃动能，离不开坚实的产业基础与持续的创新能力。 近年来，"成都造"的内涵已不再局限于传统的工业制造，更指向了那些看似无形、却能为城市叙事强力 赋能的核心资产：数字文创IP。 一个城市的文化叙事，决定了其精神气质与长远魅力。IP，正是构建这种叙事的核心要素。本次文创季 集结的28个成都本土头部IP，便构成了一个观察这座城市文化创新能力的窗口。从打破各项电影票房纪 录的《哪吒》，到上线十年仍风靡全国、已内化为一代人社交符号的现象级游戏《王者荣耀》，再到链 接历史文物与当代审美的《物 ...