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关闭低效门店,呷哺呷哺调布局换效率能否业绩翻盘?
Xin Jing Bao· 2025-08-29 07:56
Core Insights - The core viewpoint of the articles highlights the financial performance and strategic initiatives of Xiabuxiabu Group, indicating a significant reduction in net losses despite a decline in revenue, alongside efforts to optimize operations and expand its restaurant network [1][2][3] Financial Performance - Xiabuxiabu Group reported total revenue of 1.94 billion yuan for the first half of 2025, with a net loss reduced to 80 million yuan from 274 million yuan in the same period last year, marking a 71% decrease in losses [1] - Revenue decreased by 18.9% year-on-year, indicating challenges in maintaining sales levels [1] - Profit for the Xiabuxiabu brand increased from 4.06 million yuan in the first half of 2024 to 29.73 million yuan in the first half of 2025 [2] Operational Strategies - The company implemented a digital supply chain transformation, which improved supplier collaboration and logistics efficiency, leading to a 64.1% reduction in asset impairment losses [1] - In 2024, the company closed 138 Xiabuxiabu restaurants and 73 Coucou restaurants to optimize its restaurant layout and eliminate underperforming locations [1] - The company opened 32 new restaurants in the first half of 2025, with 43.7% of these located in first-tier cities [1] New Initiatives - The "Feng Huan Chao" plan was launched in July 2025, resulting in five partner stores primarily in the Beijing-Tianjin-Hebei region, achieving profit margins above 30% and monthly sales exceeding 350,000 yuan [3] - The plan aims to balance standardized taste across all stores while allowing partners some autonomy, posing a significant management challenge [3] Growth Areas - The takeaway business saw an increase in average monthly sales per store from 35,300 yuan in the first half of 2024 to 42,700 yuan in the first half of 2025, a growth of 20.9% [2] - Overall order volume for the takeaway segment grew by over 55%, contributing to a 22.4% increase in gross revenue from this channel [2]