Core Insights - The article emphasizes the importance of a strategic vision in commercial projects, contrasting it with the functional efficiency that has dominated the Chinese market for the past two decades [2][10][17] - It highlights that successful global commercial projects have a clear "existence declaration" that defines their identity and purpose, integrating cultural and social values into their offerings [1][3][11] Group 1: Strategic Vision vs. Functional Orientation - The shift from "functional orientation" to "strategic vision" is a critical evolution in commercial development, where projects must transcend mere operational efficiency to become cultural nodes within urban narratives [2][3] - Global benchmarks like ICONSIAM and Tokyo's Azabudai Hill exemplify how commercial spaces can embody cultural confidence and societal values, while many Chinese projects remain trapped in a functional logic [1][3][4] Group 2: Stages of Commercial Evolution - The evolution of Chinese commercial spaces can be categorized into five stages, from physical space to social and meaning spaces, reflecting a historical context for the absence of a strategic vision [5][6][9] - The fifth stage emphasizes the role of commercial entities as cultural representatives and public spaces, necessitating a shift in focus from mere profitability to cultural and social responsibilities [9][10] Group 3: The Necessity of Vision in Modern Commerce - The article argues that modern consumers, particularly younger generations, prioritize spaces that offer emotional value and meaningful experiences over mere transactional interactions [12][14] - A clear vision is essential for differentiating commercial spaces in a saturated market, as it provides a foundational narrative that resonates with consumers [12][13][14] Group 4: Building an Effective Strategic Vision - An effective strategic vision must possess directionality, integrative qualities, and the ability to attract like-minded users and partners, serving as a guiding principle for all operational aspects [15][16] - The vision should not be a superficial slogan but a core element that influences resource allocation, experience design, and community engagement [15][16] Group 5: Conclusion - The article concludes that for Chinese commercial entities to compete on a global scale, they must transition from a strategy-focused approach to one that emphasizes a meaningful strategic vision, addressing the scarcity of meaning in a market saturated with products [17]