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昔日户外一哥“掉队”:行业爆发它滑坡,豪掷重金跨界“造芯”
Guan Cha Zhe Wang· 2025-12-02 09:17
Core Viewpoint - The company, Pathfinder, announced plans to acquire 51% stakes in two chip companies for a total of 678 million yuan, marking a significant move in its "outdoor + chip" dual business strategy since 2021, despite facing declining revenues and profits in its core outdoor business [1][3][4]. Group 1: Financial Performance - In Q3 2025, Pathfinder reported a revenue decline of 13.98% year-on-year to 953 million yuan, with net profit dropping 67.53% to 33.04 million yuan, and negative operating cash flow of 147 million yuan, down 17.8% [5][6][7]. - The Q3 revenue alone was 300 million yuan, reflecting a 24.91% year-on-year decrease, while net profit for the quarter fell by 20.32% to 12.94 million yuan [6][7]. - The company attributed its poor performance to market conditions affecting outdoor sales and foreign exchange losses impacting its chip business [5][8]. Group 2: Market Position and Competition - Pathfinder, once a leader in the outdoor products market, has seen its market share decline significantly, now ranking tenth among leading outdoor apparel and footwear brands in China, with only 1% market share [8][9]. - Competitors like Camel and Kaile Stone have gained market share, with Camel at 5.5% and Kaile Stone focusing on high-end products, while Pathfinder struggles to maintain its position [9][10]. Group 3: Strategic Moves and Challenges - The recent acquisitions of Shenzhen Betel and Shanghai Tongtu represent Pathfinder's continued investment in the chip sector, aiming to create a technology base for "perception interaction + display processing" [1][25]. - Both acquired companies have made performance commitments, with Betel expected to achieve net profits of 33.7 million yuan, 47.7 million yuan, and 68.6 million yuan from 2026 to 2028 [25]. - Despite these acquisitions, the chip business has shown inconsistent profitability and is heavily impacted by foreign exchange fluctuations, raising concerns about its sustainability as a growth driver [22][25]. Group 4: Future Outlook - The integration of outdoor products with chip technology remains in the conceptual stage, with no significant sales or contributions to performance yet [26][28]. - The strategic focus on the chip business may detract from revitalizing the outdoor segment, potentially leading to a lack of focus and resource allocation issues [28]. - As of December 2, 2025, Pathfinder's stock price fell by 12.07% to 10.42 yuan, with a total market capitalization of 9.208 billion yuan, indicating investor concerns about its future prospects [28].