户外风现在太火了，始祖鸟、萨洛蒙成了中产法宝。 但第一个把户外概念带给中国消费者的探路者却消失了。 时间回到十几年前，如果能有一件探路者的冲锋衣或者一双徒步鞋，那可是相当有面子的事儿。 比如，其推出的"帝力可加热冲锋衣"和"尼尔徒步鞋"堪称当时的"网红单品"。 在当时，一双探路者的鞋大几百，一件冲锋衣一千多，这价格就算放到现在也算是一笔"轻奢"级别的消 费。 其代言人都是万科的老大王石，给品牌镀上了一层"专业探险"的金光。 但如今探路者却毫无存在感。 国庆节期间，AI蓝媒汇探访了位于天津繁华街区滨江道友谊新天地的探路者门店，虽然商场人来人 往，但其门前却略显冷清，进店挑选的人不多。 情况也反映在业绩上，2025年上半年，其实现营收6.53亿元，下滑近8%，与始祖鸟近20亿美元的营 收，超50%的增速形成巨大反差；而净利润更是遭遇"脚踝斩"，同比暴跌超过76%，仅盈利约两千万。 更匪夷所思的是，谁能想到，做户外的探路者竟跟芯片搅在一起，研发上芯片了，甚至推出一款智能滑 雪头盔。 就连管理层，也都换成了科技圈的，做户外的反倒所剩无几。 如今，最火的莫过于户外业务，探路者放着老本行的大热门不做，反倒走科技赛道了？这 ...

Core Viewpoint - The recent share reduction by the founder of the company, Wang Jing, highlights a trend of cashing out by the founding family, indicating a potential shift in the company's future direction and stability [2][3][4]. Shareholder Actions - Wang Jing reduced her holdings by 1,475,200 shares from September 15 to September 22, 2025, decreasing her stake from 5.17% to 4.99%, officially exiting the list of major shareholders [2]. - The total amount from this reduction is approximately 14.03 million yuan [2]. Historical Context - Since 2020, the founding couple has cashed out over 1.4 billion yuan, gradually distancing themselves from the company they established [3]. - The company, which was once a leader in the outdoor industry, has faced significant challenges, including a decline in market share and operational difficulties [3][4]. Financial Performance - The company experienced a dramatic decline in revenue from 38.08 billion yuan in 2015 to 9.12 billion yuan in 2020, a drop of 76% [4]. - In 2020, the company recorded a loss of 275 million yuan, marking its largest loss since going public [4]. Management Changes - In 2021, Li Ming became the new controlling shareholder after acquiring shares from the founding couple, further solidifying his control over the company [4][5]. - The founding couple's decision to terminate their joint action agreement in January 2025 was interpreted as a clear signal of their complete withdrawal from the company's management [5]. Business Strategy and Challenges - The company has attempted to diversify by entering the chip industry, acquiring stakes in various chip companies, and reporting a revenue of 222 million yuan in 2024, a 66.56% increase [6]. - However, the company's overall performance in the first half of 2025 showed a decline in revenue by 7.82% year-on-year, with a significant drop in net profit [6]. Market Position - The outdoor market in China is experiencing growth, with competitors like Arc'teryx and Kolossus gaining market share, while the company struggles to maintain its position [7]. - The company is attempting to innovate by integrating chip technology into outdoor products, but the success of this strategy remains uncertain [7].

Core Viewpoint - The company, once a leader in the outdoor industry, is facing significant challenges as the founding family gradually exits and the business struggles with dual operations in outdoor products and chips [2][3][4]. Group 1: Shareholder Actions - The founder's family has been continuously cashing out, with a total of over 1.4 billion yuan since 2020, indicating a clear intention to exit the company they built [1][4]. - Recent share reductions by the founder's family, totaling 1,475,200 shares, represent only 0.17% of the total share capital, but reflect a broader trend of divestment [1]. Group 2: Company History and Performance - The company started in 1999 and became the first outdoor products company listed on the Growth Enterprise Market in 2009, experiencing rapid growth until 2015 [3]. - From 2009 to 2015, the number of stores increased from approximately 200 to over 1,300, with revenue soaring from 294 million yuan to 3.808 billion yuan, achieving a compound annual growth rate of 42% [3]. - However, since 2015, the company has faced a dramatic decline, with revenue plummeting by 76% to 912 million yuan in 2020, marking its largest loss since going public [3][4]. Group 3: Management Changes and Strategic Shifts - In 2021, a new controlling shareholder, Li Ming, acquired a significant stake in the company, leading to a shift in management and strategy [4]. - The company has attempted to diversify by entering the chip industry, acquiring stakes in various chip companies, but this has led to mixed results [6]. Group 4: Current Challenges - The company's performance in 2025 shows a decline in revenue by 7.82% to 653 million yuan, with a significant drop in net profit by 76.5% [6]. - The outdoor business revenue decreased by 10.51%, while the chip business showed only a modest growth of 7.4%, indicating struggles in both sectors [6][7]. - Competitors in the outdoor market are rapidly gaining ground, with brands like Arc'teryx and Kolossus outperforming the company, which has not adapted quickly enough to market changes [7]. Group 5: Future Outlook - The company is attempting to integrate chip technology into outdoor products, launching innovative items like smart ski helmets, but faces skepticism regarding the feasibility and market acceptance of these products [6][7]. - The dual business model presents ongoing challenges, with the need for the company to find a balance between its outdoor and chip operations to ensure future growth [7].

Core Viewpoint - The company, once a leader in the outdoor equipment sector, is facing significant challenges as it diversifies into the chip business, leading to a decline in financial performance and raising questions about its strategic direction [2][3][8]. Financial Performance - In the first half of 2025, the company reported a revenue of 653 million yuan, a year-on-year decrease of 7.82%, and a net profit attributable to shareholders of only 20.09 million yuan, down 76.5% [3][4]. - The outdoor business generated 538 million yuan in revenue, a decline of 10.51%, while the chip business saw revenue of 115 million yuan, an increase of 7.4%, but significantly lower than the previous year's explosive growth of 590.93% [3][4]. Subsidiary Performance - The two core subsidiaries are experiencing a "polarized" situation: Beijing Chip Energy reported revenue of only 142,000 yuan with a net loss of 3.03 million yuan, while G2Touch's revenue was 90.12 million yuan, down from 94.06 million yuan, with net profit plummeting by 80.23% [4][5]. Capital Raising Concerns - Just three days before the financial report, the company announced a plan to raise up to 1.93 billion yuan, entirely for supplementing working capital, which has raised questions about the necessity of this capital raise given the company's current cash reserves of nearly 1 billion yuan [6][7]. - The company's low debt levels and strong cash position have led to skepticism regarding the rationale behind the capital increase, especially since the offering price is significantly lower than the current market price [6][7]. Strategic Direction - The company has attempted to integrate its outdoor and chip businesses by launching smart outdoor equipment, indicating a shift towards combining technology with outdoor products [9]. - Despite these efforts, there are ongoing concerns about the maturity of the self-developed chip technology and its acceptance in the consumer market, which remain unresolved [9].

Core Viewpoint - The company, Toradex, has reported significant growth in both revenue and profit for 2024, driven by its dual business strategy focusing on outdoor products and chip technology, indicating a robust market position and operational efficiency [1][6]. Group 1: Financial Performance - In 2024, the company achieved an operating revenue of 1.592 billion yuan, a year-on-year increase of 14.44%, and a net profit attributable to shareholders of 107 million yuan, up 48.50% [1]. - The outdoor business segment generated 1.369 billion yuan in revenue, reflecting an 8.91% growth compared to the previous year [2]. - The chip business reported an operating revenue of 222 million yuan, marking a 66.56% increase, with a net profit of 32.03 million yuan, up 183.30% [6]. Group 2: Business Strategy and Operations - The company has implemented a dual strategy of "outdoor + chip" to enhance its market presence and operational efficiency [1][8]. - A high-efficiency BOM system has been established to optimize inventory management and ensure stable supply chain operations [3]. - The company has adopted a flexible ordering model with four rolling R&D sessions annually, allowing for small-batch production and rapid response to market demands [3]. Group 3: Product Development and Innovation - The outdoor apparel segment remains a key revenue driver, contributing 70.39% to total revenue, while outdoor footwear and equipment also saw growth rates of 14.72% and 4.37%, respectively [4]. - The company has launched innovative outdoor smart equipment, including lower limb exoskeletons and smart skiing helmets, enhancing the outdoor experience through advanced technology [4][5]. - Continuous investment in R&D has led to the establishment of a technology platform with 138 patents in the outdoor segment and 259 in the chip segment, showcasing the company's commitment to innovation [8]. Group 4: Market Trends and Future Outlook - The outdoor sports industry is projected to exceed 3 trillion yuan by 2035, driven by increasing participation and policy support [2]. - The company aims to leverage its technological advancements to establish a new benchmark in the global outdoor industry by 2025 [8][9]. - Collaborations with institutions like Tsinghua University are set to enhance the company's capabilities in smart wearable technology and high-performance materials [9].

Core Insights - The company reported a significant turnaround in its financial performance for 2024, achieving a revenue of 1.592 billion yuan, a year-on-year increase of 14.44%, and a net profit of 84.12 million yuan, marking a historic return to profitability [1] - The chip business emerged as a key growth driver, with a net profit of 32.03 million yuan, representing a remarkable year-on-year growth of 183.30%, contributing over 30% to the group's total net profit [1][4] Outdoor Business Development - The outdoor segment maintained a strong position in the domestic market, generating revenue of 1.369 billion yuan, an increase of 8.91% year-on-year [2] - The company has demonstrated robust R&D capabilities by supporting major national projects, including space missions and deep-sea explorations, enhancing its reputation in the outdoor industry [2] Strategic Innovations - The company launched four core products, including a lower limb exoskeleton and a 5G smart outdoor watch, to synergize outdoor sports with its chip business, reinforcing the "outdoor + chip" dual business model [3] - Strategic partnerships were established for the development of wearable exoskeletons and smart wearable devices, indicating a deep integration of academia and industry [3] Chip Business Performance - The chip business achieved a revenue of 222.31 million yuan, a year-on-year increase of 66.56%, and its net profit accounted for 30.04% of the group's total net profit [4] - The company focused on three innovation directions in its chip business, including touch ICs and Mini LED display drivers, enhancing its market competitiveness and technological edge [5] New Product Launches - The company introduced the TransHolo holographic transparent screen, featuring advanced technologies that redefine industry standards, including high brightness and energy efficiency [6] - The integration of various technologies has established a comprehensive technical moat covering touch, drive, and packaging, positioning the company for future growth in the display industry [6] Shareholder Returns - The company plans to distribute a cash dividend of 0.12 yuan per 10 shares, totaling 10.14 million yuan, while committing to a shareholder return plan for 2025-2027 [7] - The dual business model of "outdoor + chip" is expected to drive continuous innovation and global brand expansion, enhancing the company's competitive advantage [7]

Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The company has shown strong performance in its outdoor business and G2 segment, with significant growth in revenue and net profit [2][4] - The G2 Touch acquisition is expected to continue contributing positively to the company's performance, particularly in the automotive sector [8] - The company is launching innovative outdoor smart equipment, which is anticipated to enhance brand strength and profitability [8] Financial Summary - For 2024, the company's revenue is projected to be 1.592 billion, with a year-on-year growth of 14.4%, and net profit is expected to reach 107 million, reflecting a 48.5% increase [10] - The gross margin for 2024 is estimated at 47.4%, slightly down from the previous year, while the net profit margin is expected to improve to 6.7% [5][10] - The company plans to distribute a cash dividend of 0.12 per 10 shares, resulting in a dividend payout ratio of 9.6% [2] Business Performance - The outdoor segment's revenue for 2024 is expected to be 1.369 billion, with a net profit of 124 million, marking an 8.91% and 135.1% year-on-year growth respectively [4] - The G2 Touch segment is projected to generate 189.4 million in revenue for 2024, with a significant net profit contribution [5] - The company has successfully improved its inventory turnover days, indicating better inventory management [7] Future Projections - Revenue forecasts for 2025 and 2026 are set at 2.011 billion and 2.280 billion respectively, with net profits expected to be 237 million and 276 million [10] - The company anticipates maintaining a strong growth trajectory, with EPS estimates of 0.27 for 2025 and 0.31 for 2026 [10]