Company Performance - The company reported a 10% year-on-year growth in both offline sales of the 361-degree main brand and children's clothing for Q3 2025, continuing a positive trend from earlier in the year [1] - E-commerce platform sales saw a 20% year-on-year increase during the same period, with a focus on high-demand products and content dissemination, achieving over 80% of sales from exclusive online products [1] Retail Environment - The retail environment showed some volatility in September, impacting sales performance, although the company managed to maintain a sales ratio of 4.5-5 times inventory [1] - During the National Day holiday, offline sales increased by approximately 3% year-on-year, demonstrating resilience despite a challenging retail environment [1] Strategic Initiatives - The company is actively expanding its retail presence in new formats, with 93 super stores established by the end of September [1] - Collaborations with Meituan for instant retail services are underway to enhance online traffic and support offline sales [1] Product Development - The main brand is aligning with the outdoor apparel trend, launching new product lines such as the "Light Wild" series jackets and "Hiking" outdoor shoes [2] - The Finnish outdoor brand ONEWAY has opened 6 new stores in various cities since September, with plans for further brand rejuvenation [2] Financial Outlook - The company maintains its EPS forecasts for 2025 and 2026 at 0.61 and 0.72 CNY respectively, with current stock price corresponding to 8.9 and 7.5 times the projected earnings [2] - The target price remains at 6.98 HKD, indicating an 18% upside potential based on a 9 times earnings multiple for 2026 [2]

Core Viewpoint - The company maintains its EPS forecast for 2025/26 at 0.61/0.72 HKD, with the current stock price corresponding to 8.9/7.5 times the 2025/26 P/E ratio, and retains an "outperform" rating with a target price of 6.98 HKD, indicating an 18% upside potential from the current price [1] Group 1 - In Q3 2025, the main brand and children's clothing achieved approximately 10% year-on-year growth in offline sales, continuing the positive trend from earlier in the year [2] - The retail environment showed some pressure in September, with retail discounts averaging around 30% and inventory turnover maintained at 4.5-5 times [2] - The company is expanding its super product store format, reaching 93 stores by the end of September, and is collaborating with Meituan to enhance its instant retail business [2] Group 2 - During the National Day holiday, offline sales increased by about 3% year-on-year, demonstrating resilience despite a fluctuating retail environment [3] - The management expresses confidence in the sales performance for Q4 2025, actively preparing for the Double Eleven and Double Twelve sales events [3] Group 3 - The main brand is aligning with the outdoor apparel trend, launching new products such as the "Light Wild" series jackets and "Hiking" outdoor shoes [4] - The company’s Finnish outdoor brand ONEWAY has opened 6 stores in various cities since September, with plans for further brand revitalization [4]

Core Viewpoint - Company maintains EPS forecasts for 2025/26 at 0.61/0.72 HKD, with current stock price corresponding to 8.9/7.5 times the 2025/26 P/E ratio, and maintains an outperform rating with a target price of 6.98 HKD, indicating an 18% upside potential from the current price [1] Group 1: Financial Performance - In Q3 2025, the main brand and children's clothing achieved approximately 10% year-on-year growth in offline sales, continuing the positive trend from earlier in the year [2] - E-commerce platform sales grew approximately 20% year-on-year during the same period, with a focus on premium product placement and content dissemination, where online exclusive products accounted for over 80% [2] Group 2: Retail Environment and Strategy - The retail environment showed resilience during the National Day sales, with offline sales increasing by about 3% year-on-year, despite fluctuations in September [3] - Company is actively preparing for upcoming sales events like Double Eleven and Double Twelve, expressing confidence in Q4 2025 sales performance [3] Group 3: Product Development and Market Trends - Company is aligning with the outdoor apparel trend by enhancing product development, launching new outdoor series including "Light Wild" jackets and "Hiking" shoes [4] - The subsidiary ONEWAY has opened 6 new stores in various cities since September, with plans for further brand renewal to offer consumers a blend of professional outdoor aesthetics and urban simplicity [4]