近日，以"创营销，数赋能"为主题的阿里资产房产昆明区域启动会在昆明会堂举行。本次会议由昆明市 住房和城乡建设局主办，昆明市房地产开发与经纪协会与阿里资产房产联合承办。旨在通过昆明房产领 域数字化升级，进一步拓展跨区域销售新机制，借助阿里资产在互联网、电子商务领域的平台软件和技 术优势，向全国推介昆明的优质楼盘，实现互利共赢。 高位引领，共绘数字化发展新蓝图 昆明市住房和城乡建设局党组成员、副局长王斌宁在致辞中表示，市委城市工作会议提出，要建设适应 群众需求的好房子。市住房和城乡建设局将坚决抓好贯彻落实，在产品上下功夫，鼓励房企研发更加安 全、舒适、绿色、智慧的好房子，丰富产品供给选项；在服务上下功夫，持续优化营商环境，用好融资 协调机制，支持企业健康发展；在销售上下功夫，"线上+线下"同步发力。 当前，昆明房地产市场在2025年实现"止跌回稳"，数字化转型已成为行业高质量发展的核心方向。此次 与阿里资产的合作是顺势而为的创新举措，市住房和城乡建设局将全力支持并携手阿里资产，共同探索 房产交易新模式，开创互利共赢的新局面，推动行业健康平稳发展。 战略签约，开启本土化合作新篇章 会上，多项战略合作签约的达成成为一 ...

Core Viewpoint - The launch event of Alibaba Assets Real Estate in Kunming aims to promote digital transformation in the real estate sector, leveraging Alibaba's technological advantages to enhance cross-regional sales and showcase Kunming's quality properties nationwide [1][16]. Group 1: Digital Transformation and Market Development - The Kunming Housing and Urban-Rural Development Bureau emphasizes the need for safe, comfortable, green, and smart housing, aiming for a stable real estate market by 2025 through digital transformation as a core development direction [4]. - The collaboration with Alibaba Assets is seen as an innovative move to explore new real estate transaction models and promote healthy industry development [4][16]. Group 2: Strategic Partnerships and Collaborations - A strategic cooperation agreement was signed between Alibaba Assets and the Kunming Real Estate Development and Brokerage Association, establishing a long-term partnership focused on resource integration and market cultivation [9]. - Alibaba Assets also signed agreements with local companies, including Yunnan Lanmao Xingcheng Investment Co., Ltd. and Kunming Greenland Dianchi Real Estate Co., Ltd., marking a significant step in local enterprises' digital transformation [11]. Group 3: Marketing and Sales Innovations - The event featured practical empowerment sessions showcasing innovative auction methods, such as "special price increase auction" and Dutch "price drop auction," aimed at enhancing marketing strategies for real estate companies [14]. - Alibaba Assets provided insights into platform entry guidelines and support policies, offering a clear path for companies to achieve digital transformation [14].