手作

Search documents
毕业季催热 “手作经济”
Xiao Fei Ri Bao Wang· 2025-06-06 02:42
除传统手工艺配件外,工业材料跨界手作的现象引发关注。毕业季,学生群体面临搬家、租房等问 题,"DIY家具"也引起热议。铝型材、海洋板等建材因可塑性强、成本低,成为毕业生打造"租房生 活"的热门选择。在某社交平台上,有网友分享用铝型材自制书架的经历,相关教程点赞数量过万,带 动平台"铝型材DIY"关键词搜索量激增。业内人士分析,此类材料迎合了年轻人对"低成本高个性"的需 求。例如,一套铝型材书桌材料包价格仅为成品家具的三分之一,且支持自由组装,满足了毕业生对空 间利用和环保理念的追求。 本报讯 (记者 张丽娜 □ 葛菲)毕业季临近,以国潮文化为内核的"手作经济"迎来新一轮消费热潮。 DIY材料包、手作工具及非遗工艺配件订单如潮,年轻群体通过个性化手作表达情感与文化认同,推 动"手作经济"成为消费新增长点。 在电商平台,融合非遗技艺与国风元素的DIY材料包成为毕业季热门商品。小红书平台上,关于"毕业 DIY"的话题阅读量超百万次,国潮DIY材料包更是成为毕业礼物"新宠",以"簪花学士帽"为关键词的相 关笔记超过9000条。除DIY"簪花学士帽"外,学生群体还积极尝试不同的国潮风格,抖音平台上某博主 DIY"哈利波 ...
年轻人疯狂迷上这种贵州小吃,成饮品“摆摊顶流”?
3 6 Ke· 2025-05-26 00:46
Core Insights - The article discusses the rising popularity of a traditional Guizhou snack called "Bingjiang," which is being referred to as "China's own Gelato" and "Guizhou's light" by netizens, sparking interest from various beverage brands [3][7][8] Group 1: Popularity and Market Trends - Bingjiang has become a trending beverage in major cities like Beijing, Shanghai, Guangzhou, and Shenzhen, with local street vendors and specialized stores gaining traction [5][7] - Guizhou-based brand "Qu Tea Mountain" has developed Bingjiang into a series of signature products, introducing colorful variations to attract consumers [5][7] - The beverage's appeal is enhanced by its unique regional identity, which resonates with consumers seeking authentic cultural experiences [8][10] Group 2: Health and Consumer Preferences - Bingjiang offers a fresh alternative to traditional fruit teas and milk teas, aligning with health trends due to its natural ingredients and low sugar content [12][14] - The addition of glutinous rice provides a unique texture and a sense of fullness, making it suitable for summer consumption and appealing to a broad audience [15][17] Group 3: Product Development and Innovation - Beverage brands are exploring various ways to incorporate Bingjiang into their offerings, focusing on standardization and quality control in production [18][20] - The potential for Bingjiang to replace ice cream or milk foam in drinks presents an innovative opportunity for product differentiation [23][25] - Emphasizing regional characteristics and storytelling can enhance the perceived value of Bingjiang products, attracting younger consumers [27][28]
阿嬷手作创始人:一路走来都被人说傻,做别人舍弃的事丨晚点周末
晚点LatePost· 2025-05-25 12:01
反工业化、缓慢、笨拙。 文 丨 徐煜萌 编辑 丨 钱杨 如果不是顾客人手一杯奶茶,经过的人很可能以为这是一家餐厅:后厨十来个店员做餐,不同种类的 厨具铺满操作台。穿黑围裙、戴黑帽子的年轻小伙掀开双立人高压锅的锅盖,雾气立刻遮住视线,香 味说明那是刚煮好的芋头芯子。边上的 "阿嬷" 高高拉起搅拌过的米麻薯,制作这一份要花去 40 分 钟。后厨以规定速度搅打蛋液,只为了让炖蛋漂在奶茶上。忙碌的他们站在门店最中心的位置,隐蔽 的音响发出早市般窸窸窣窣的声音,和做餐声交叠,在商业中心创造出一个缓慢却充满烟火气的空 间。显示器的号码提醒到店点餐的客人,前面已经排了 180 杯。 创始人邓倩从小生活在广西,由祖辈带大。熬煮区的阿姨叫 "阿嬷",取自方言,也来自广西。在做奶 茶之前,她们做的是地方家常菜。邓倩印象里,长辈做的菜干净好吃,挑剔食材。她希望她的品牌给 人家的感觉、长辈亲手做的感觉。 当用标准化和自动化换效率和规模成为茶饮行业标准答案的时候,阿嬷手作没有那么做。它所有环节 手作,只用天然原料,少量拓店。所有品牌无论规模都经历了同店销售额的回落,它仍然保持一个月 卖一百多万元的业绩。一位头部茶饮公司研发人员跟我们回 ...