米麻薯
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文物呈现古人避暑生活美学(上新了)
Ren Min Ri Bao· 2025-08-08 21:41
Core Viewpoint - The exhibitions "From the Humble Administrator's Garden to Monet's Garden" and "From the Humble Administrator's Garden to the Long Things" at the Suzhou Museum showcase ancient methods of summer cooling through art and literature, emphasizing the importance of creating a serene environment for lasting comfort [1][2]. Group 1: Exhibition Highlights - The exhibitions feature various artworks that reflect the ancient practice of appreciating art to evoke a sense of coolness, with notable pieces including Ming Dynasty silk tapestry "Qiu Ying Water Pavilion Playing the Qin" and "Peach Blossom Spring" by Zhou Chen [1]. - The artworks displayed utilize natural elements such as mountains, water, trees, and stones to create tranquil scenes suitable for summer viewing, enhancing the viewer's experience of coolness [1][2]. Group 2: Cultural Context - The poetry of Tang Yin illustrates the natural cooling methods in Suzhou, highlighting the city's garden architecture that integrates water and greenery to create a refreshing atmosphere [2]. - The culinary traditions of Suzhou, featuring seasonal foods like yellow croaker, bayberry, and chilled rice dumplings, contribute to the local culture of summer cooling [2]. - The aesthetic of life during the Ming Dynasty is captured through the appreciation of nature, tea, and art, promoting a relaxed and tranquil lifestyle [3].
阿嬷手作创始人:一路走来都被人说傻,做别人舍弃的事丨晚点周末
晚点LatePost· 2025-05-25 12:01
Core Viewpoint - The article highlights the unique approach of "阿嬷手作" (A-Ma Handmade) in the tea beverage industry, emphasizing its commitment to handmade processes and natural ingredients, contrasting with the industry's trend towards standardization and automation [3][4][5]. Group 1: Brand Philosophy and Strategy - The founder, 邓倩, aims to create a brand that evokes the feeling of home-cooked meals, focusing on quality and authenticity [2][4]. - "阿嬷手作" maintains a slow and deliberate expansion strategy, with only 60 stores opened in seven years, prioritizing location and quality over rapid growth [4][28]. - The brand's commitment to using natural ingredients and handmade processes sets it apart in a market dominated by industrialized production [3][5][29]. Group 2: Product Development and Innovation - The brand's first product, black sugar pearl milk, faced challenges due to its strict ingredient requirements, leading to a focus on clean and additive-free recipes [5][6][7]. - "阿嬷手作" emphasizes the importance of sensory experience in product development, with a focus on achieving the right balance of aroma, texture, and taste [19][20]. - The introduction of innovative products like "米麻薯" (rice mochi) showcases the brand's dedication to quality and creativity, often taking longer to develop than typical market offerings [15][20]. Group 3: Market Position and Consumer Perception - The brand has successfully maintained high sales figures, with monthly revenues exceeding one million yuan, despite industry-wide declines in same-store sales [3][4]. - "阿嬷手作" has gained recognition for its unique brand expression and high-quality products, positioning itself as a long-term player in the tea beverage market [14][29]. - The decision to switch from water buffalo milk to organic milk sparked controversy but reflects the brand's commitment to quality over short-term profits [22][23]. Group 4: Operational Challenges and Management - The complexity of the production process requires more staff and training compared to typical tea beverage shops, increasing operational challenges [28]. - The brand's focus on maintaining a family-like atmosphere among employees aims to enhance customer experience, despite the challenges of managing a larger workforce [28]. - "阿嬷手作" has rejected multiple investment offers to maintain control over its brand and product quality, indicating a strong commitment to its founding principles [6][22].