Core Insights - Xiaomi Group achieved record high revenue and profit in Q2 2025, with total revenue reaching 116 billion yuan, a year-on-year increase of 30.5%, and adjusted net profit of 10.8 billion yuan, up 75.4% [1] Business Segments - The "Mobile × AIoT" segment generated revenue of 94.7 billion yuan in Q2 2025, marking a historical high with a year-on-year growth of 14.8% [2] - Smartphone shipments reached 42.4 million units in Q2 2025, reflecting a 0.6% year-on-year increase, maintaining growth for eight consecutive quarters [2] - Xiaomi ranked among the top three global smartphone vendors with a market share of 14.7%, continuing a 20-quarter streak in the top three [2] - The number of active users reached a record high of 731.2 million globally, up 8.2% year-on-year, and the number of connected IoT devices grew to 989.1 million, a 20.3% increase [2] Innovative Business Growth - Revenue from smart electric vehicles and AI-related innovative businesses reached 21.3 billion yuan in Q2 2025, a significant increase of 233.9% from 6.4 billion yuan in Q2 2024 [3] - Smart electric vehicle revenue alone was 20.6 billion yuan, up 230.3% year-on-year, driven by increased delivery volumes and average selling prices (ASP) [3] - Vehicle deliveries surged to 81,302 units, a 197.7% increase from 27,307 units in Q2 2024, attributed to enhanced production capacity [3] - The ASP for smart electric vehicles rose to 253,700 yuan, a 10.9% increase, largely due to higher deliveries of the Xiaomi SU7 Ultra [3] Market Positioning - In the 4000-5000 yuan price segment, Xiaomi held the top market share in China, increasing by 4.5 percentage points to 24.7% year-on-year [4] - In the 5000-6000 yuan price segment, market share improved by 6.5 percentage points to 15.4% year-on-year [4]

Investment Rating - The investment rating for the company is "Buy" (maintained) [4] Core Insights - The recent launch of the SU7 Ultra and 15 Ultra marks a significant milestone in the company's high-end strategy [7] - The SU7 Ultra is positioned as a high-performance electric vehicle, aiming to redefine luxury standards in the automotive market [7] - The pricing strategy for the SU7 Ultra is aggressive, with a standard version priced at 529,900 RMB, which is competitive compared to other high-performance electric vehicles [7] - The company aims to leverage its advancements in AIoT and mobile technology to enhance its product offerings and market position [7] Financial Data and Profit Forecast - Revenue projections show a decline from 280,044 million RMB in 2022 to 270,970 million RMB in 2023, followed by a significant increase to 353,967 million RMB in 2024E, and further growth to 497,949 million RMB by 2026E [3][9] - The net profit is expected to rise from 8,490 million RMB in 2022 to 19,274 million RMB in 2023, reaching 36,744 million RMB by 2026E [3][9] - Earnings per share (EPS) are projected to increase from 0.34 RMB in 2022 to 1.45 RMB in 2026E [3][9] - The price-to-earnings (PE) ratio is forecasted to decrease from 141 in 2022 to 33 in 2026E, indicating improved valuation over time [3][9]