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苹果旗舰降价参加国补,但只有128GB版
Guan Cha Zhe Wang· 2025-05-13 08:11
Group 1 - The iPhone 16 Pro 128GB version is now priced at 5499 yuan after a national subsidy, down from the original price of 7999 yuan, marking a significant price reduction [1] - Apple has issued a price adjustment notice to its distributors, with the iPhone 16 Pro Max versions seeing a price drop of 160 USD (approximately 1150 yuan) and the iPhone 16 Pro 128GB version dropping by 176 USD (approximately 1266 yuan) [1] - The Chinese Ministry of Commerce has implemented a subsidy program for digital products, allowing consumers to receive subsidies for purchasing smartphones priced under 6000 yuan [1] Group 2 - The iPhone 16 Pro 128GB version's official price after a 2000 yuan discount is 5999 yuan, qualifying it for the national subsidy, while the 256GB version does not qualify [2] - Since its launch in September last year, the iPhone 16 series has faced market pressure from local brands like Huawei, with Apple reporting a 2.26% decline in revenue in the Greater China region for Q2 2025 [2] - According to IDC's report, Apple ranked fifth in the Chinese smartphone market with a 9% decline in shipment volume, while competitors like Xiaomi and Huawei saw growth [2] Group 3 - The iPhone series has seen multiple price reductions since its launch, including a 500 yuan discount shortly after the iPhone 16 series was released and a new year promotion offering up to 800 yuan off [3] - The trend of high-end Android smartphones phasing out 128GB storage versions is attributed to the increasing storage demands of social apps, which can occupy significant space [3] - Apple's Apple Intelligence feature requires users to reserve at least 7GB of storage for upgrades, posing a challenge for users with only 128GB of storage [3]
史上最疯狂手机“国补”:谁受益?谁掉队?
3 6 Ke· 2025-04-30 02:23
4月末,一季度中国智能手机市场数据陆续出炉,"国补"成为其中最大的增长动力。 Counterpoint公布的数据显示,2025年Q1中国智能手机销量同比增长2.5%。这一增长主要得益于国补, 尤其是提振了春节期间的销售表现:自1月20日国补开启至1月26日,中国智能手机的销量同比增长近 65%,达到950多万部,释放了大量换新红利。 手机国补最早开启于2024年,部分省市为促进消费,针对智能手机产品率先推出地方性补贴,具体金额 在500~1500元不等。以江苏为例,手机、平板电脑、智能手表等3C数码产品均按产品成交价格的15% 进行补贴,每件补贴最高不超过 1500 元。 2025年初,手机、平板、智能手表(手环)正式纳入全国性补贴政策,"国补"正式开始。根据商务部规 定,个人消费者购买单件销售价格不超过6000元的手机,按产品最终销售价格的15%享受补贴,每类产 品可享1件补贴,每件补贴不超过500元。 相比起去年的省市级补贴,全国性补贴尽管力度稍减,但范围更广、影响力也更大。如今,国补已经成 为中国手机市场讨论最热切的关键词。尤其是对零售从业者来说,这甚至是一场决定生死的游戏。 小米或成最大赢家 早在去年 ...