以下文章来源于爱范儿 ，作者发现明日产品的 爱范儿 . 关注明日产品的数字潮牌 本文来自微信公众号： 爱范儿 ，作者：发现明日产品的，原文标题：《苹果做了台新 MacBook， 比最便宜的 iPhone 还便宜，目标是卖爆》，题图来自：AI生成 售价不到5000块，有史以来最便宜的MacBook要来了？ 此前，爱范儿曾报道苹果内部正在开发一款搭载手机芯片的新电脑，而现在这款产品有了更多的消 息：搭载LCD屏幕、采用手机芯片并运行macOS——而价格是最大的必杀技，比最便宜的iPhone还 便宜。 苹果电脑，要比最便宜的iPhone 还便宜 苹果内部正在进行测试这台代号为J700的MacBook，预计将于明年上半年发布。 通过采用更便宜的LCD屏幕、搭载iPhone同款A18 Pro芯片，以及压缩其他组件的成本，苹果很可能 会把这台新电脑的售价控制在600美元左右——和iPhone 16e几乎一致。 而考虑到苹果电脑常驻教育优惠的政策，实际入手价格，可能要比最便宜的iPhone还要便宜。 彭博社还指出，新的MacBook屏幕尺寸会略小于当前MacBook Air的13.6英寸，可能为12.9英寸，成 为当下最小 ...

Core Viewpoint - Apple is developing a new budget MacBook, expected to be priced under $600, which will be cheaper than the lowest-priced iPhone, targeting the education market and entry-level consumers [5][8][9]. Group 1: Product Details - The new MacBook, codenamed J700, will feature an LCD screen and use the A18 Pro chip, which is the same chip used in the iPhone 16e [8][12]. - The expected price point of around $600 will make it highly competitive, especially with educational discounts potentially lowering the price further [9][18]. - The new MacBook is anticipated to have a slightly smaller screen size of 12.9 inches, making it the smallest Apple laptop to date [10]. Group 2: Market Positioning - This new MacBook aims to replace the M1 MacBook Air, which has been a strong entry-level option for consumers [18][21]. - The introduction of a low-cost MacBook is seen as a strategic move to regain market share in the education sector, where Apple has faced competition from lower-priced Chromebooks [28][30]. - The product is positioned as an ideal choice for students and young professionals, providing a powerful computing option at an accessible price [22][33]. Group 3: Competitive Landscape - The new MacBook will compete directly with Chromebooks, which dominate the education market due to their lower price points and functionality [30][32]. - Apple's strategy to lower the price of the MacBook is expected to attract consumers who are looking for a reliable and powerful computer, especially as Windows 10 support ends [49]. - The overall PC market is showing signs of recovery, with a 9.4% year-over-year growth in shipments, indicating a favorable environment for new product introductions [46].