Core Insights - The article discusses the significant impact of U.S. tariffs on global trade, particularly focusing on Guangdong's response as a major economic and foreign trade province in China [1] - It highlights the transformation of the Guangdong garment industry in the face of these tariffs, with companies exploring new markets and adjusting their strategies [1] Industry Overview - The U.S. has become a crucial trade partner for Guangdong, and the ongoing tariff situation is prompting unprecedented changes in the garment sector [1] - The article emphasizes the reliance of many U.S. companies on Chinese materials, which lack domestic alternatives, leading to concerns about the sustainability of their supply chains [2][3] Company Responses - Guangdong Mingrui Group, a leading wedding dress manufacturer, produces around 200,000 dresses annually, with over 95% of sales going overseas, primarily to the U.S. [2] - The company is facing pressure to lower prices due to tariff impacts but is focusing on the European market for future growth [2] - Other companies, like Guangzhou Dongfan Garment Factory, are also adapting by seeking new markets and developing domestic brands to mitigate the effects of U.S. tariffs [6] Market Dynamics - The article notes that nearly 90% of wedding dresses sold in the U.S. are produced in China, highlighting the potential economic turmoil if production shifts back to the U.S. [5] - Retailers in the U.S. are experiencing declining sales as consumers turn to second-hand options or rental services due to increased costs from tariffs [4] Strategic Shifts - Companies like Yida Group are transitioning from relying on foreign trade to focusing on domestic markets, emphasizing the need for agility in response to changing market conditions [7] - The shift involves adapting to different order models and enhancing product quality to meet domestic consumer demands [7] Brand Development - Mingrui Group has successfully launched its own wedding dress brand, AMELIE, which has gained a 5% market share in Europe, showcasing the potential for Chinese brands to establish themselves internationally [10] - Yida Group has also developed its own brand, leveraging its extensive supply chain and production capabilities to cater to domestic consumers [8][10]

央视网消息：当前国际贸易局势复杂，被誉为"世界超市"的浙江义乌站在了风口浪尖。记者实地走访义乌国际商贸城后发现，大多数经营 户保持镇定，通过各种方式向外界传递着他们的信心。 义乌国际商贸城经营户蒋江平称："我们义乌市场做的是全球的生意，美国他们西方不亮，我们东方亮，我可以多做一些像哈萨克斯坦、 俄罗斯的生意，也都做得挺好的。美国单子不接，空下来的时间，我可以把这些损失的单子照样接回来。" 每个工作日的早上8点半，义乌国际商贸城的中庭上就会有一堂生动的外语课，已经连续开了19年，从英语到阿拉伯语，有人边吃泡面边 记笔记，有人举着手机对照阿拉伯语教学视频。 在这家经营厨具的店铺里，经营户刘萍娟正在和一名来自瑞典的采购商介绍产品，他告诉记者，自己的生意并不依赖美国市场，虽然美国 客户年前订的货是打算4月底就要出货的，但目前这批货已经出口到非洲市场了。 义乌国际商贸城经营户刘萍娟称："我们义乌的企业，包括中国的企业韧劲十足，你关了一扇门，我们可以开无数扇门，因为我们是做全 球贸易的。目前来说，南美市场如巴西、墨西哥，对中亚五国、对非洲，这两年布局还是非常可观的。" 在圣诞用品区，记者看到，有不少的外商正在各个店铺里面 ...