Core Viewpoint - The international gold price has surpassed $3200 per ounce, leading to a significant increase in gold prices in China, with retail prices for gold jewelry exceeding 1000 RMB per gram, particularly in Guangzhou's Huawlin Jewelry Market, where younger consumers are driving demand for gold processing and customization [1][2]. Group 1: Market Trends - The continuous rise in gold prices has sparked a "gold processing boom," with an increase in customers bringing old gold to be transformed into new jewelry, particularly among the younger demographic [3][4]. - The popularity of gold processing is attributed to its affordability compared to purchasing new gold items, as well as the appeal of traditional craftsmanship and personalized designs [5][6]. Group 2: Consumer Behavior - Young consumers, particularly those born in the 1990s and 2000s, are increasingly favoring gold processing over purchasing new gold jewelry, valuing the sentimental aspect of using inherited gold [5][6]. - Customized gold items, such as bracelets and rings, are particularly popular, with consumers enjoying the process of selecting designs that reflect their personal style [4][5]. Group 3: Business Models - The "Shuibei model" of gold retailing, which emphasizes low prices by eliminating brand premiums and middlemen, is gaining traction among younger consumers, leading to increased sales for stores adopting this model [6]. - Retailers are reporting a significant increase in sales, with some stores experiencing a 30% rise in revenue compared to the previous quarter, driven by high demand for gold items as a form of investment [6].