Core Insights - The article emphasizes that making money has become increasingly challenging due to rising living costs, yet some individuals manage to thrive by adapting their business models to attract a wider audience [2] Group 1: Information Gap - The concept of information gap is highlighted as a key to seizing opportunities in business, where having access to unknown resources and channels can lead to significant profits [3] - A personal experience illustrates that expanding service reach beyond local clients can unlock new revenue streams [5] Group 2: Cognitive Gap - The ability to see the essence of things, referred to as cognitive ability, is crucial for identifying value in opportunities [6] - A shift in focus from superficial content to providing valuable, expert knowledge significantly increased client engagement and willingness to pay for services [6][7] Group 3: Execution Gap - Execution is identified as the bridge between ideas and results, with many individuals failing to act on their thoughts [9] - A commitment to consistent content creation led to a breakthrough in attracting clients, demonstrating the importance of persistence in execution [10] Group 4: Competitive Gap - The article stresses the importance of specializing in a niche to stand out in a crowded market, rather than trying to be a jack-of-all-trades [11] - By focusing on a unique service offering, such as providing comprehensive procurement and design solutions, a competitive edge can be established [12] Group 5: Conclusion - The overall message is that making money is a skill that can be learned through understanding and applying the four gaps: information, cognitive, execution, and competitive [14]

Core Viewpoint - The article emphasizes that true information advantage is not merely about possessing unique information but rather about the cognitive models, structural positions, and execution capabilities that transform information into actionable insights [6][31]. Group 1: Information Advantage Framework - The essence of information advantage can be summarized as: Information Advantage = Model Difference × Position Difference × Execution Difference [7]. - Model Difference: The cognitive model acts as the ultimate decoder, where the same information can yield different meanings based on the individual's knowledge and experience [9][10]. - Position Difference: Being an information "router" rather than a "storage tank" is crucial, as high-quality information is not evenly distributed and is often concentrated in specific network nodes [11]. - Execution Difference: The ability to convert insights into action is vital, as delays in execution can lead to missed opportunities [12][13]. Group 2: Misconceptions about Information Advantage - Misconception 1: Information is viewed as an objective "brick" that can be picked up by anyone. In reality, the value of information is highly subjective and depends on the recipient's cognitive model [15][19]. - Misconception 2: The core of information advantage is selling "secrets" and "scarcity." However, the focus has shifted to the efficiency of information processing due to technological advancements [20][21]. - Misconception 3: Information advantage is merely about "transporting" and "copying" information. The true value lies in creating unique cognitive frameworks that provide deeper insights [25][26][28]. Group 3: Practical Implications - The article suggests that individuals should focus on building their own cognitive models, structural positions, and execution systems to gain a reliable and lasting advantage in the information age [33].