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郇瓛:数字文化产业激活万亿蓝海
Jing Ji Ri Bao· 2025-08-19 00:02
Core Insights - The 2025 World Artificial Intelligence Conference in Shanghai highlighted the integration of AI in cultural sectors, indicating a transformative shift in the industry driven by technology and policy support [1] - China's digital cultural industry is experiencing significant growth, with projected revenues exceeding 6.67 trillion yuan in 2024, accounting for nearly 5% of GDP and a growth rate of 12.4% [1] Industry Trends - The digital cultural industry is becoming a crucial engine for cultural prosperity and economic growth, showcasing the deep integration of technology and content innovation [1] - Chinese digital cultural enterprises are evolving from participants to leaders in the global value chain, contributing to the reconstruction of international cultural discourse [1] Challenges and Opportunities - Challenges include content innovation homogenization and superficial application of digital technologies, with a notable imbalance in regional development [2] - There is a need for collaborative efforts to transition the digital cultural industry from quantitative accumulation to qualitative leaps, supported by policy frameworks and technological advancements [2] Policy Recommendations - Recommendations include enhancing the national cultural big data system, establishing standards for technology interfaces, content quality, and copyright protection, and supporting disruptive technologies like AIGC and XR [2] - Optimizing regional collaboration mechanisms and establishing digital cultural computing centers in underdeveloped areas are also suggested [2] Corporate Strategies - Companies are encouraged to strengthen technological innovation and focus on high-quality IP that reflects Chinese cultural aesthetics [3] - There is a call for increased investment in proprietary algorithms and smart creation tools to reduce reliance on foreign platforms [3] Consumer Engagement - Enhancing digital cultural consumption experiences and promoting accessible products for all demographics are essential for activating consumer potential [3] - Fostering a healthy consumption ecosystem and encouraging active participation in cultural production are vital for the industry's sustainable growth [3]