孙怡 腾讯研究院资深研究员 本文为《数字出版研究》2025年第4期刊首语 中华优秀传统文化系民族之根魂，纵观历史，文化创新与文明演进，总与科技的突破相伴而行。如今我 们正见证着千年文脉与数智变革交汇激荡，这场历史性的相逢，将为文明的赓续带来怎样的深刻变革？ 文化传承与创新的数字化、要素化和全球化变革，不仅是技术的考题，更是时代的叩问。 守护珍贵而脆弱的文化遗产，本质上是一场与时间侵蚀的赛跑。当古建面临暴雨险情、甲骨文尚有三千 余字未识、非遗传承人悄然老去，数字技术正以前所未有的方式，有效融入考古、修复与活化的全链 条，为这些濒临失传的记忆构建起跨越时空的"数字基因库"。从甲骨文智能缀合到三星堆文物AI虚拟修 复，再到非遗戏曲的数字新生，大量实践表明，新一代信息技术和前沿交叉技术正推动文化遗产保护突 破既有范式，实现提质增效。科技的意义已远不止于一时抢救，更在于永续的传承和守护。 更重要的是，文化遗产的外溢效应日益凸显，深度融入社会经济大循环。传统文化资源正高效转化为生 产要素，通过沉浸式技术、新型文化装备与创新表达，形成"资源—产品—产业"价值链，催生出文旅消 费的新业态。以游戏《黑神话：悟空》引爆山西古建文 ...

来源：光明日报 聚焦核心驱动，健全科技创新机制。数字技术是数字文化产业的翅膀，建立并完善能够推动科技与文化 协同发展的技术支撑体系至关重要。一方面，建立关键核心技术攻关的协同机制。《建议》提出，"加 快人工智能等数智技术创新，突破基础理论和核心技术，强化算力、算法、数据等高效供给"。要加大 关键核心技术攻关力度，突破产业发展瓶颈，建立"产学研用"深度融合的攻关机制。聚焦VR、AR、大 数据、云计算等技术赋能文化创新的应用难题，如高清内容制作、沉浸式体验、智能推荐算法等，加大 研发投入，培养专业研发团队，集中力量突破关键核心技术。特别要抓住当前生成式人工智能发展的关 键期，探索建立人机协同的高效创作机制，抢占未来产业的技术高地。另一方面，健全文化科技成果的 转化应用机制。科技成果只有转化为现实生产力，才能发挥最大价值。因此，应支持文化企业与科技企 业开展深度合作，鼓励科技企业向文化领域开放技术接口与数据平台，同时鼓励文化企业为新技术提供 丰富的应用场景。通过"揭榜挂帅"等机制，为供需双方提供全流程服务，打通文化和科技融合的"最后 一公里"。 营造健康生态，健全管理制度机制。完善的管理制度是数字文化产业健康发展的 ...

在数字技术浪潮席卷全球的今天，如何让深厚的文化底蕴焕发新的生机，如何为文化消费开辟新的场 景，是整个数字文化产业面临的核心课题。国内头部文化数字资产生态平台iBox，通过一系列颇具代表 性的跨界合作，为我们清晰地勾勒出一条内容生态、消费场景与文化传承三者协同发展的全新路径。 进一步看，iBox探索的路径极大地拓展了文化数字资产的消费场景与内涵。平台并未将数字藏品局限 于"收藏"这一单一维度，而是积极构建一个动态的、充满互动性的价值生态。用户在京东购得《滴水观 音》后，可在iBox平台的"鉴赏市场"进行流转，或参与平台兑换、极地探宝等多元活动。更为深入的 是，在与知名体育社区懂球帝的合作中，iBox将数字资产与社群权益深度绑定。双方计划推出的文化数 字资产不仅能在双平台流转，更能对应懂球帝生态内的专属权益，实现了"内容—资产—权益"的闭环联 动。这使得文化数字资产超越了静态的图片或模型，成为一种兼具收藏、流通、社交与实用价值的新型 数字权益凭证，极大地丰富了用户的消费体验，也使得文化消费变得更加日常化和场景化。 iBox通过构建开放的合作生态、打造多元的消费场景，成功地将技术力、文化力与市场力凝聚在一起。 其不 ...

齐鲁晚报·齐鲁壹点 夏侯凤超 摄影 张中 作为标准的起草单位，山东数字文化集团担当起制定文化数据资产评估标准化的先头兵，迈出文化数据 价值化评估重要一步。该标准的制定将推动行业评估流程规范化、评估结果精准化，构建更健康有序的 市场环境。同时为文化数据资产的评估提供统一、科学、规范的指导，促进文化数据资产的合理定价与 有效流通，推动文化产业数字化转型与高质量发展。 山东数字文化集团是山东文化数据、算力网络、科技研发、应用呈现、多元服务的核心运营主体，负责 推进山东省文化数字化行动计划。集团聚焦发展主流文化的主责主业，以科技创新为引领，统筹传媒和 文化两条主线，以山东省新型智慧媒体重点实验室、山东省数字文化创新实验室、山东省数据开放创新 应用实验室为三大支撑，加快探索"传媒+文化+科技"的发展模式，重点做好智慧媒体、数字文化、数 字经济、数字科技、文化交易与投资五大业务板块，全力打造全国领先的智慧媒体平台和数字文化产业 平台。 12月12日，2025年数据创新发展大会在济南召开。会上，《文化数据资产评估指南团体标准》正式发 布。该标准由山东数字文化集团作为起草单位发起，为文化产业的高质量发展注入了强劲动能。 据悉 ...

Core Insights - The central theme emphasizes the strong support from the national level for private enterprises, reinforcing the idea that they are considered "one of their own" by the government [1] - The transformation of macro-level confidence into visible urban vitality in Wuhan is highlighted, showcasing various events and initiatives that reflect economic activity and innovation [1][2] - The significant growth of private enterprises in Wuhan, with over 115 million private companies contributing to the city's economic landscape, is underscored [2] Economic Performance - Wuhan's GDP reached 15,537.82 billion yuan in the first three quarters of 2025, marking a 5.6% year-on-year increase [2] - The private economy's added value surpassed 1 trillion yuan in 2024, indicating a historic milestone [2] - In 2025, Wuhan saw the establishment of 182,000 new private enterprises, the highest growth rate among sub-provincial cities in China [2] Structural Changes - The data reflects not just economic recovery but also a profound structural transformation within Wuhan's economy [2] - Emerging industries such as industrial robots and optoelectronic information experienced growth rates exceeding 70% [2] Government Initiatives - The Wuhan government is shifting from a traditional management role to a more efficient service-oriented approach, facilitating business operations [5][6] - Reforms such as "certificate separation" and "one-stop service" have streamlined processes for business registration, significantly reducing time and costs [6] Business Environment - The establishment of fair rules and trust is crucial for a healthy business environment, with initiatives like "double random, one public" regulation minimizing human intervention [7] - The government adopts a flexible enforcement philosophy, encouraging innovation and allowing for trial and error in business operations [7] Private Sector Growth - By mid-2025, the total number of private enterprises in Wuhan exceeded 1.15 million, making it the fifth sub-provincial city in China to surpass one million [8] - A diverse ecosystem of private enterprises is emerging, ranging from traditional giants to innovative "hidden champions" and "unicorns" [8][9][10] Globalization of Enterprises - Wuhan's private enterprises are evolving from merely exporting products to integrating technology, models, and supply chains on a global scale [11] - Companies like Jianyi Technology and Jiachen Electronics are successfully entering international markets with innovative products and collaborative research [11][12] Urban and Enterprise Synergy - The relationship between the city and enterprises is characterized by mutual growth, with private enterprises contributing significantly to local tax revenue and employment [13][14] - The supportive environment provided by the city fosters innovation and risk-taking among businesses, leading to a vibrant economic landscape [14]

Core Viewpoint - The article emphasizes the importance of integrating technology and culture, particularly through digital cultural industries, as a new growth point in China's cultural digitalization strategy, driven by advancements in AI and 5G technologies [1][2]. Group 1: Policy and Industry Development - Various regions in China, including Chongqing and Jiangsu, are implementing policies to support the high-quality development of the digital cultural industry, highlighting the government's commitment to this sector [1]. - The digital cultural industry is seen as a key area for national cultural digitalization strategy and the construction of a culturally strong nation [1]. Group 2: AI and Cultural Innovation - AI has shown significant potential in creating digital content that reflects Chinese cultural characteristics, with projects like the animated series "千秋诗颂" and the game "黑神话：悟空" gaining international attention and showcasing Chinese culture [2]. - The global landscape indicates that countries are competing to leverage AI in cultural sectors, with examples from the US and EU demonstrating the integration of AI in cultural heritage and creative industries [2]. Group 3: Infrastructure and Resource Development - There is a call for strengthening data resources and technology platforms, including the creation of a high-quality corpus of Chinese cultural data and AI training datasets to support various cultural applications [3]. - The establishment of collaborative innovation mechanisms between industry, academia, and research is essential to drive the application of AI technologies in cultural sectors [3]. Group 4: Ethical and Regulatory Framework - The article stresses the need for developing specific standards and content labeling requirements for AI-assisted creation to prevent cultural distortion and historical inaccuracies [4]. - It highlights the importance of defining intellectual property rights for AI-generated content and establishing ethical review committees to guide the industry [4].

Group 1 - The core viewpoint emphasizes the need for a digital content platform akin to Taobao or Pinduoduo to manage the rights, distribution, and monetization of vast amounts of digital content in the AI era [1][2] - The evolution of digital content production has undergone three phases: digitization, mobile internet, and now the AI era, which has significantly disrupted traditional production models [1] - In the traditional model, the production of special effects and animations relied on professional teams and equipment, often resulting in a negative return on investment, whereas AI has democratized content creation, reducing costs to tens of yuan with potential returns exceeding hundreds of yuan, achieving over ten times the investment return [1] Group 2 - The export value of cultural services is projected to exceed 10.35 million USD in 2023-2024, with subscription numbers surpassing 25 million and content views exceeding 2 million, indicating a rapid acceleration in the global reach of Chinese-language content [1] - The need for clear copyright attribution and transparent revenue distribution is highlighted as a driving force for the development of the creative industry, especially in the context of explosive growth in digital content [2] - The demand for rights confirmation has significantly increased in the AIGC era, with each creation representing the beginning of value realization, and every transaction needing to be recorded for transparent data management [2]

Group 1 - The "14th Five-Year Plan" emphasizes accelerating high-level technological self-reliance and innovation, integrating technology and talent development [1] - The World Internet Conference in Wuzhen aims to empower innovation and talent through various initiatives, including a job fair with over 1,100 companies and nearly 10,000 job openings, particularly in AI-related positions [2] - Jiangsu Province is enhancing public employment services to connect talent with key industries, exemplified by a job fair in Lianyungang focused on the crystal industry, resulting in over 500 employment intentions [4] Group 2 - The entrepreneurial spirit is fostered through systematic training and support for young entrepreneurs in the crystal industry, with Jiangsu's Xuzhou offering substantial financial incentives for digital cultural enterprises [6] - Shandong Weifang is promoting high-quality manufacturing development through deep integration of industry, academia, and research, with initiatives like "Intelligent Connection of Hundreds of Schools to Empower Thousands of Enterprises" [8] - Weifang has a talent pool of 2.49 million, with over 1,600 key talents, and aims for a GDP of 820.3 billion in 2024, with high-tech industries accounting for over 61% of its output [10]

Core Insights - The Ningbo Digital Cultural Industry Park, invested and constructed by Chuangyuan Co., Ltd., officially opened in Beilun District with a total investment of approximately 230 million yuan and a building area exceeding 35,000 square meters, marking it as one of the top ten cultural industry projects in Ningbo [1][3] - The park's launch signifies a substantial advancement in Chuangyuan's "IP + Technology + Cultural Creation" strategy, facilitating the company's transformation into a comprehensive digital cultural service provider [1][4] Company Developments - The park consists of two main buildings: Building A serves as the headquarters for Chuangyuan, while Building B is designed as a "frontier technology experimental scene + commercial empowerment + traffic entry," focusing on attracting digital content, IP operation, and cultural tourism innovation enterprises [3] - Several initial enterprises, including Zhejiang Tianmai Culture and Hangzhou Zhongguan Technology, have already settled in the park, with four key cultural industry projects signed, indicating the emergence of industrial agglomeration effects [3][4] - Chuangyuan Co., Ltd. plans to invest 50 million yuan in the Ningbo Heiyi No. 4 Equity Investment Partnership, which has a target scale of 500 million yuan, focusing on investments in the new consumption sector [3] Industry Context - The Deputy Minister of the Ningbo Municipal Propaganda Department reported that the growth rate of Ningbo's cultural service industry reached 24.8% in the first half of the year, with the digital cultural industry growing at 36.2%, highlighting the digital cultural industry as a core support for Ningbo's cultural industry development [3] - The Ningbo Digital Cultural Industry Park is recognized as a key project in Zhejiang Province, aiming to create an ecological closed loop that integrates industrial agglomeration, cultural manufacturing, brand empowerment, and traffic attraction [4] - Chuangyuan's operation of the park is expected to enhance its brand image and talent attraction, while the dual-driven model of "listed company + state-owned enterprise platform" aims to build an industrial ecosystem encompassing content creation, IP operation, technology application, and capital support [4]

Core Viewpoint - Ningbo Chuangyuan Cultural Development Co., Ltd. has officially opened the Ningbo Digital Cultural Industry Park, which is a key project in Zhejiang Province and aims to enhance the digital cultural industry in Ningbo through strategic collaboration and innovation [1][2]. Group 1: Project Overview - The Ningbo Digital Cultural Industry Park has a total investment of 230 million yuan and was completed in September 2023 after starting construction in 2022 [1]. - The park focuses on three core areas: digital content production, IP operation incubation, and cultural tourism scene innovation, aiming to create a comprehensive ecosystem for the digital cultural industry [1]. Group 2: Strategic Goals - The company aims to leverage technology and cultural elements to drive innovation and industry upgrades, fostering an open and collaborative industrial ecosystem [2]. - The park is expected to attract high-quality enterprises and talent, with several key cultural industry projects already signed during the opening ceremony [2].