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专访建银国际首席策略师赵文利:企业出海如何“融进去”?
2 1 Shi Ji Jing Ji Bao Dao· 2026-01-20 17:12
Core Insights - Chinese companies are transitioning from merely capturing market share in developed countries to playing a significant role in global economic governance, particularly in sectors like renewable energy and digital technology [1][4] - The globalization of Chinese enterprises is evolving into a "2.0 phase," characterized by a focus on "technology + brand," emphasizing innovation and high-end branding to establish a competitive edge in both developed and emerging markets [2][3] Group 1: Globalization Trends - The shift in Chinese companies' overseas strategy is moving from "cost-driven" to "value-driven," focusing on technology innovation and brand premium rather than low prices [2][4] - The competitive focus is expanding from merely exporting products to also including brands, technology standards, and business models, significantly increasing profitability [2][4] - The diversification of overseas markets is driven by geopolitical tensions and the restructuring of global supply chains, necessitating deeper integration into host countries [2][4] Group 2: Local Integration and Management - High-quality local operations are crucial for success in overseas markets, requiring companies to enhance their cross-cultural management capabilities [1][12] - Companies must respect local cultures and business practices, hire and train local talent, and adapt products and marketing strategies to meet local consumer preferences [1][12] - Financial capital plays a vital role in supporting local operations by providing stable funding and risk management tools [12] Group 3: Financial Infrastructure and Support - The Shanghai Pudong New Area's action plan emphasizes diverse financing services and cross-border capital flow facilitation to support companies going global [6][8] - The plan allows companies to use RMB for cross-border transactions, mitigating exchange rate risks and enhancing financial security [6][8] - Addressing challenges such as complex cross-border funding processes and legal risks is essential for transforming financial support into competitive advantages for companies [7][8] Group 4: Belt and Road Initiative - The Belt and Road Initiative creates a systematic cooperation framework that facilitates the transition of Chinese companies from "product export" to "full industry capability export" [9][10] - This initiative enables Chinese companies to provide complete industry chain solutions, particularly in green energy and digital technology, enhancing their global competitiveness [9][10] Group 5: Recommendations for Companies - Companies should conduct thorough market research and strategic planning to understand local laws, business environments, and market demands before entering new markets [15] - Emphasizing local integration and team building is essential for long-term success in overseas markets [15] - Utilizing digital management tools and financial resources effectively can help mitigate risks associated with international expansion [15]