作者：牛梦笛 作为陪伴全球华人四十余载的"文化年夜饭"，总台春晚以硬核科技突破刷新了大众对传统文艺舞台的认 知。从AI视效重构演播厅空间，到机器人实现精准武术对垒；从8K制作全面采用国产化设备，到无障 碍转播技术的暖心升级……科技贯穿创作、传播、体验全链条。 当技术走进生活，科技带来的想象有了人间烟火的温度。语言类节目《奶奶的最爱》让机器人走进寻常 人家，把对未来的想象拉回现实思考。机器人不再是科幻片里的符号，而是能记住老人喜好、能和年轻 人玩闹的"家庭成员"。这个设定巧妙地回答了一个问题——技术将如何改变我们的日常。正是通过这种 形式，春晚引发了观众对技术与生活关系的思考。 技术向善的理念体现在春晚的各个细节。无障碍转播让视障、听障人士与家人"此刻共欢乐"，极速投屏 功能打破设备界限，让不同收看习惯的受众都能获得良好体验。春晚作为国家级文化盛会，在技术细节 上精益求精，体现着以人为本的价值取向，让技术成果惠及每一个人。 通过马年春晚，我们看到技术与文化如何相互成就：技术为文化表达创造新的可能，文化为技术创新提 供应用方向。当文艺与科技深度融合，春晚正以全新姿态，向世界展现一个充满创新活力的中国。 《光明日报 ...

Group 1 - The core viewpoint of the articles highlights the emergence of a new consumption era in China, characterized by a shift from functional needs to emotional value among young consumers, indicating a paradigm shift from material possession to meaningful consumption [1][4] - New consumption is marked by cultural significance, with young people's cultural confidence driving the recognition of Chinese aesthetics, evident in trends like Guochao and the success of cultural products such as the game "Black Myth: Wukong" and the film "Ne Zha" [1][3] - The internationalization of new consumption is a significant breakthrough, with brands like Pop Mart and Mixue Ice City becoming global chains, and Chinese mobile games achieving substantial international revenue [2][3] Group 2 - The success of new consumption is attributed to the integration of technology and culture, with leading brands like Huawei and DJI not only excelling in technology but also incorporating Chinese aesthetics into their product designs [3][4] - Chinese manufacturing and services are increasingly becoming cultural carriers, enhancing China's global image and soft power, as reflected in the rise of China's ranking in the Global Soft Power Index from eighth to second place by 2025 [3][4] - The interaction between technology, culture, and consumption is fostering new business models and products that cater to the demand for spiritual consumption, marking a significant transformation in global narratives [4]