新消费的突出特征是文化性。年轻一代的文化自信推动了中华美学的价值认同，最初体现为国潮、汉服 热，以及游戏《黑神话：悟空》、系列电影《哪吒》等文化产品的大卖。现在更多的商品参与文化叙 事，比如老铺黄金的"宫廷古法制金"，将黄金作为传统吉祥符号的载体而备受市场追捧。花西子东方彩 妆融合传统美学与现代设计，也惊艳了世界。 泡泡玛特潮玩IP已经火爆全球，摩根大通认为Labubu正加速成长为比肩Hello Kitty的全球超级IP。蜜雪 冰城则将新茶饮与精神消费结合形成"雪王"IP，既有自己独特形象，也有主题曲，并且制作《雪王驾 到》动画片。现在，各种具有文化意义的茶饮料成为创新的热点。 今年以来，不管是在消费领域，还是资本市场，泡泡玛特、老铺黄金、蜜雪冰城等新消费产品受到广泛 关注和追捧，与"谷子经济"等一起被视为中国进入精神消费时代的标志。 新消费的最大突破是国际化。当前，具有IP经济属性的泡泡玛特、蜜雪冰城等已经成为国际连锁企业， 在世界各地受到欢迎，不断"攻城略地"。2024年全球收入最高的十款手机游戏中，有四款来自中国，其 中《原神》年收入超过10亿美元。单机游戏《黑神话：悟空》的2500多万玩家里约30%来 ...

Core Insights - The third UNESCO International Museum Forum was held in Hangzhou from April 23 to 25, gathering over 190 participants from more than 60 countries to discuss the evolving role of museums, the application of digital technology and AI, and the role of museums as educational platforms [6][7][11] - The forum emphasized the transformation of museums from static spaces to dynamic institutions that foster peace and inclusivity, showcasing innovative uses of technology such as AR and AI to enhance visitor experiences [7][9][10] Group 1: Forum Themes and Discussions - Key topics included the evolution of museums, the use of digital technology, and the challenges and innovations faced by contemporary museums [6][7] - Participants experienced a blend of reality and digital reconstructions at archaeological sites, highlighting how technology reshapes the perception of cultural heritage [7][8] - The forum served as a platform for cultural exchange, aiming to break down cultural barriers and promote a more inclusive dialogue among civilizations [15][16] Group 2: Cultural Heritage and Technological Integration - The integration of technology in cultural heritage, such as AR applications for interactive experiences, was a focal point, demonstrating how traditional artifacts can be reimagined [8][12] - The establishment of the Liangzhu Cultural Corridor aims to connect various cultural heritages and promote sustainable development through cultural tourism and digital economy [12][13] - Innovative practices from various museums worldwide were shared, showcasing the shift from being mere containers of objects to becoming experiential spaces [9][10] Group 3: Future Directions and Global Dialogue - The forum highlighted the need for ongoing dialogue about the future of museums, emphasizing the importance of cultural exchange in understanding and preserving heritage [10][15] - Liangzhu's cultural significance was recognized globally, with its inclusion in the World Heritage List serving as a catalyst for further cultural dialogue and development [11][12] - The forum concluded with a call for museums to continue evolving and engaging with diverse audiences, ensuring that cultural narratives remain relevant and accessible [16]