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高通携技术生态亮相 ChinaJoy 以创新合作助力数字娱乐产业升级
Di Yi Cai Jing Zi Xun· 2025-08-03 14:32
Core Insights - Qualcomm is actively participating in the gaming industry by showcasing its technological advancements at the ChinaJoy event, emphasizing the importance of gaming as a critical application for its semiconductor capabilities [1][4][16] - The digital entertainment industry in China is experiencing significant growth, supported by government policies and increasing consumer demand, with the gaming market reaching a revenue of 325.78 billion yuan in 2024, a year-on-year increase of 7.53% [3][16] - The integration of AI, 5G-A, and other technologies into gaming is driving innovation and creating new market opportunities for semiconductor companies like Qualcomm [2][16] Qualcomm's Role in the Gaming Industry - Qualcomm's Snapdragon platform is being utilized in over 184 products, enhancing gaming experiences across various devices, including mobile phones, PCs, and XR devices [15] - The Snapdragon 8 Gen 2 mobile platform features significant performance improvements, with a 45% increase in single-core and multi-core performance, and a 44% reduction in power consumption [6] - The company is collaborating with 75 partners across the digital entertainment ecosystem, including game studios and terminal manufacturers, to create a comprehensive industry chain [10][12] Market Trends and Opportunities - The mobile gaming market is projected to continue its growth, with revenues from mobile games reaching 238.22 billion yuan in 2024, accounting for over 70% of the total gaming market [3][16] - The rise of cross-terminal gaming and XR experiences is creating new demands for high-performance, low-power chips, pushing semiconductor companies to innovate [2][8] - The esports sector is also gaining traction, with Qualcomm's Snapdragon Pro Series attracting millions of viewers and showcasing the potential of mobile esports [13] Technological Innovations - Qualcomm's advancements in AI and real-time graphics processing are enhancing gaming experiences, as seen in titles like "Ningchao" and "League of Legends Mobile," which leverage Snapdragon's capabilities for improved performance [6][12] - The integration of 5G-A technology with XR devices is enabling high-resolution, low-latency experiences, demonstrating the commercial potential of these technologies [8][9] - The company's focus on creating a unified technology platform across devices is facilitating seamless user experiences and responding to the trend of multi-platform gaming [9][16]