Core Insights - The article emphasizes the transformative impact of artificial intelligence (AI) on the PowerPoint (PPT) creation process, shifting from traditional tools to comprehensive creative platforms, enhancing efficiency, precision, and personalization in presentations [1][2][4]. Market Development Background - The AI-powered office software market has experienced explosive growth, with the AI PPT segment rising from 686 million yuan in 2019 to 13.103 billion yuan in 2023, reflecting a compound annual growth rate (CAGR) of 109.09%. It is projected to exceed 191.137 billion yuan by 2028, indicating a significant market expansion phase ahead [2][4]. Supply and Demand Dynamics - The growth of intelligent PPT is driven by structural changes on both supply and demand sides. Users face increasing complexity in tasks and collaboration bottlenecks, prompting a shift towards AI-driven efficiency. Technological advancements, particularly in large language models, have enabled a more integrated and interactive user experience [4][9]. Value Applications of Intelligent PPT - The value of intelligent PPT lies in its dual focus on technology and application scenarios, aligning with the "smile curve" theory. This shift emphasizes both technological development and the creation of new ecosystems around specific business scenarios [7][9]. Transformation Directions - AI technology enhances PPT capabilities, transitioning from a functional tool to a content-driven platform. This evolution requires companies to build open content API systems and collaborate with non-traditional partners to expand application scenarios [9][11]. User Experience and Efficiency - Intelligent PPT significantly restructures the user experience, particularly in information retrieval and creative processes, leading to substantial efficiency gains. Traditional PPT users often spent considerable time on these tasks, which are now streamlined through intelligent solutions [11][23]. International Development Trends - Internationally, intelligent PPT products focus on "AI-native experiences" and innovative narrative paradigms, integrating AI deeply into the PPT creation process. This contrasts with domestic products, which still rely on template-based approaches [14][19]. User Demand Insights - Users of intelligent PPT are primarily high-educated individuals aged 18-35 in major cities. Over 48% of users engage with intelligent PPT multiple times a week, indicating its normalization in professional and educational settings [19][21]. Commercialization and Pricing Strategies - The market is moving towards a clearer commercialization path, with a significant portion of users willing to pay between 100-300 yuan annually for services. This pricing strategy provides a strategic blueprint for vendors targeting specific market segments [23][25]. Competitive Strategies of Different Players - Different types of players in the intelligent PPT market exhibit varied strengths and strategies. Traditional office software firms leverage established user bases, while startups and internet companies focus on innovative interactions and rapid ecosystem development [28][30]. Business Models of Intelligent PPT Vendors - The primary business models for intelligent PPT vendors include subscription-based services, advertising revenue through targeted ads, and API revenue sharing with third-party platforms. These models reflect the diverse approaches to monetizing intelligent PPT solutions [32].