智能PPT市场发展丨洞察报告 核心摘要： 人工智能（AI）技术的蓬勃演进，为演示文稿领域注入了全新的动能，引领PPT制作从辅助工具向全能创作 平台转变，开启了一场意义深远的变革。智能PPT已成协作办公领域瞩目的焦点，其核心在于突破传统PPT 制作的局限，构建智能化的演示文稿生成机制，为用户打造高效、精准、个性化的新型演示模式。具体而 言，AI与PPT的融合体现在创作生产力、设计应用策略以及制作流程和组织等多维度的适配与优化。这一变 革不仅重塑了演示文稿的制作流程，更提升了信息传递的效能与精准度，为学术报告、商业演示等多元场景 提供了强有力的支持。 本报告为帮助市场更清晰地了解当前智能PPT市场发展现状，探讨智能PPT价值应用，认识智能PPT业务变 革方向、洞察用户对智能PPT需求，并针对不同类型厂商发展策略、商业模式相关延伸问题展开探讨。 智能PPT行业发展背景 AI+ 办公软件行业呈现出市场规模跃升的特征，其中 AI+PPT 成为生产力工具领域 的焦点 智能PPT价值应用探讨 智能化时代下智能 PPT 价值体现在"技术"和"场景"两端双向卡位 PPT 市场从最初的传统软件时代到现在的智能化时代，这种变迁符合 ...

Core Insights - The article emphasizes the transformative impact of AI technology on the PPT market, shifting from traditional tools to comprehensive creative platforms, enhancing efficiency and personalization in presentation creation [1][2]. Market Development Background - The AI office software market has experienced explosive growth, with the AI PPT segment growing from 686 million to 13.103 billion from 2019 to 2023, reflecting a CAGR of 109.09%. It is projected to exceed 191.137 billion by 2028, with a CAGR of 57.75% from 2024 to 2028 [2][4]. Supply and Demand Dynamics - The growth of intelligent PPT is driven by structural changes on both supply and demand sides. Users face increasing complexity and collaboration challenges with traditional PPT software, prompting a shift to AI-driven solutions. Technological advancements, particularly in large language models, have enabled a new collaborative architecture [4][9]. Value Applications of Intelligent PPT - The value of intelligent PPT is realized through dual positioning in technology and application scenarios, aligning with the "smile curve" theory, where high-value areas extend towards both ends of the curve [7]. Transformation Directions - AI technology enhances PPT from a tool to a content-driven platform, focusing on ecological cooperation and expanding cross-domain scenarios. The competition has shifted from tool usability to ecosystem integration capabilities [9][11]. User Demand Insights - Users of intelligent PPT are primarily high-educated individuals aged 18-35 in major cities. Over 48% of users engage with intelligent PPT multiple times a week, indicating its normalization in professional and educational settings [19][21]. User Experience and Expectations - Users expect a shift from basic efficiency improvements to comprehensive intelligent support, particularly in smart referencing and data visualization. The market is moving towards a model where intelligent PPT serves as a decision-making support system [23]. Commercialization and Pricing - The most accepted annual usage fee for intelligent PPT is between 100-300 yuan, with 39.8% of users favoring this range. This provides a strategic blueprint for market segmentation [23]. User Loyalty and Improvement Areas - The Net Promoter Score (NPS) for intelligent PPT is 30.6, indicating room for improvement. Key user pain points include template homogeneity, AI-generated content coherence, and data security concerns [25]. Competitive Strategies of Different Players - Different types of players in the intelligent PPT market exhibit varied strengths and strategies, with traditional office software firms leveraging established user bases, while startups focus on agile innovation and ecosystem integration [28][30]. Business Models of Intelligent PPT Firms - The primary business models include subscription-based services, advertising revenue through targeted ads, and API revenue sharing with third-party platforms, reflecting the diverse approaches of different market players [32].

Core Insights - The rapid evolution of artificial intelligence (AI) technology is transforming the presentation software landscape, shifting from traditional tools to comprehensive creative platforms, thereby enhancing efficiency and personalization in presentation creation [1] - The report aims to provide a clearer understanding of the current state of the smart PPT market, exploring its value applications, business transformation directions, and user demands [1] Market Development Background - The AI office software market has experienced explosive growth, with the AI PPT segment becoming a focal point, growing from 686 million yuan in 2019 to 13.103 billion yuan in 2023, reflecting a CAGR of 109.09% [2] - The market is expected to enter a high-speed expansion phase from 2024 to 2028, with a projected scale exceeding 191.137 billion yuan by 2028 [2] Supply and Demand Dynamics - The explosive growth of smart PPT is driven by structural changes on both the supply and demand sides, with users facing increasing complexity and collaboration bottlenecks that traditional PPT software cannot address [4] - Advances in large language models and multi-modal integration are driving the evolution of tools into "digital productivity hubs" [4] Value Applications of Smart PPT - The value of smart PPT is realized through dual positioning in "technology" and "scenarios," aligning with the "smile curve" theory, where high-value areas extend towards both ends of technology development and application [7] Transformation Directions - AI technology enhances PPT from a tool to a content-driven platform, expanding cross-domain scenarios and unlocking the underlying value of documents [9] - The competition has shifted from tool usability to ecosystem integration capabilities, with a focus on building open content API systems [9] User Experience and Efficiency - Smart PPT significantly restructures the user experience, particularly in information retrieval and creative ideation, leading to substantial efficiency gains [11] - Users now expect comprehensive intelligent support throughout the entire process, moving from simple efficiency improvements to advanced features like data analysis and visualization [23] User Demand Insights - The primary user demographic for smart PPT consists of highly educated individuals aged 18-35 in major cities, with over 48% using the tool multiple times a week [19][21] - Users express a strong desire for improvements in template uniqueness, AI-generated content coherence, and data security, indicating areas for potential enhancement [25] Competitive Landscape and Strategies - Different types of players in the smart PPT market, including traditional office software vendors, startups, and internet companies, exhibit varying strengths and strategies, particularly in technology and user engagement [28][30] - The commercial models vary, with subscription-based services being predominant, alongside advertising and API revenue-sharing models [32]

Core Insights - The rapid evolution of artificial intelligence (AI) technology is transforming the presentation software landscape, shifting from traditional tools to comprehensive creative platforms, thereby enhancing efficiency and personalization in presentation creation [1] - The report aims to provide a clearer understanding of the current state of the smart PPT market, exploring its value applications, business transformation directions, and user demands [1] Market Development Background - The AI office software market has experienced explosive growth, with the AI PPT segment becoming a focal point, expanding from 686 million yuan in 2019 to 13.103 billion yuan in 2023, reflecting a CAGR of 109.09% [2] - The market is projected to enter a high-growth phase from 2024 to 2028, with an expected CAGR of 57.75%, potentially exceeding 191.137 billion yuan by 2028 [2] Supply and Demand Dynamics - The growth of smart PPT is driven by structural changes on both the demand and supply sides, with users facing increasing complexity and collaboration challenges that traditional PPT software cannot address [4] - Advances in large language models and multi-modal integration are enhancing the capabilities of smart PPT tools, evolving them into digital productivity hubs [4] Value Applications of Smart PPT - The transition from traditional software to smart PPT aligns with the "smile curve" theory, emphasizing high-value areas in technology development and application [6] - Players in the market are focusing on both technological advancements and application scenarios to capture value [6] Transformation Directions - AI technology is enabling PPT to evolve from a functional tool to a content-driven platform, enhancing its role in business workflows [8] - The competition is shifting from tool usability to ecosystem integration capabilities, with a focus on building open content API systems [8] User Demand Insights - Users of smart PPT are primarily high-educated individuals aged 18-35 in major cities, with over 48% using the tool multiple times a week [15][17] - There is a strong expectation for full-process intelligent support, particularly in smart referencing and data visualization [19] User Experience and Recommendations - Users report a net promoter score (NPS) of 30.6, indicating room for improvement in areas such as template uniqueness and AI-generated content coherence [21] - Key pain points include template homogeneity, logical coherence in AI outputs, and data security concerns [21] Competitive Landscape and Strategies - Different types of players in the smart PPT market include traditional office software firms, startups, and internet companies, each with distinct strengths and strategies [24][26] - The commercial models vary, with subscription-based models being predominant, alongside advertising and API revenue-sharing strategies [28]