Core Insights - The article emphasizes the transformative impact of artificial intelligence (AI) on the PowerPoint (PPT) creation process, shifting from traditional tools to comprehensive creative platforms, enhancing efficiency and personalization in presentation generation [1]. Market Development Background - The AI office software market has experienced explosive growth, with the AI PPT segment becoming a focal point, expanding from 686 million to 13.103 billion from 2019 to 2023, reflecting a CAGR of 109.09%. It is projected to reach 191.137 billion by 2028, with a CAGR of 57.75% from 2024 to 2028 [2]. Supply and Demand Dynamics - The growth in the smart PPT market is driven by structural changes on both the demand and supply sides. Users face increasing complexity and collaboration challenges, prompting a shift towards AI-driven efficiency. Technological advancements, particularly in large language models, have facilitated the evolution of tools into "digital productivity hubs" [4]. Value Applications of Smart PPT - The value of smart PPT is realized through dual positioning in "technology" and "scenarios," aligning with the "smile curve" theory, where high-value areas extend towards technology development and application [7]. Transformation Directions - AI technology enhances PPT capabilities, transitioning from a functional tool to a content-driven platform, emphasizing ecological cooperation and the unlocking of underlying document value [9]. User Experience and Efficiency - Smart PPT significantly restructures the user experience, particularly in information retrieval and creative ideation, leading to substantial efficiency gains compared to traditional PPT usage [11]. International Development Trends - International smart PPT products focus on "AI-native experiences" and "narrative paradigm innovation," integrating AI deeply into the PPT creation process, simplifying workflows, and enhancing user experience [14]. User Demand Insights - Users of smart PPT are primarily high-educated individuals aged 18-35 in major cities, with over 48% using the tool multiple times a week, indicating its normalization in professional and academic settings [19][21]. User Expectations and Pain Points - Users are shifting from basic efficiency needs to expectations for comprehensive intelligent support, particularly in smart referencing and data visualization. The most accepted annual usage fee is between 100-300 yuan, with a significant portion of users expressing concerns over template homogeneity and data security [23][25]. Competitive Strategies of Different Players - Various player types, including traditional office software vendors, startups, and internet companies, exhibit different strengths and strategies in the smart PPT market, with a focus on user experience, content generation, and interaction technology [28][30]. Business Models of Smart PPT Vendors - The primary business models include membership subscriptions, advertising revenue based on user behavior, and API revenue sharing, with traditional vendors focusing on subscription models and internet companies leveraging advertising [32].

Core Insights - The article emphasizes the transformative impact of artificial intelligence (AI) on the PowerPoint (PPT) creation process, shifting from traditional tools to comprehensive creative platforms, enhancing efficiency, precision, and personalization in presentations [1][2][4]. Market Development Background - The AI-powered office software market has experienced explosive growth, with the AI PPT segment rising from 686 million yuan in 2019 to 13.103 billion yuan in 2023, reflecting a compound annual growth rate (CAGR) of 109.09%. It is projected to exceed 191.137 billion yuan by 2028, indicating a significant market expansion phase ahead [2][4]. Supply and Demand Dynamics - The growth of intelligent PPT is driven by structural changes on both supply and demand sides. Users face increasing complexity in tasks and collaboration bottlenecks, prompting a shift towards AI-driven efficiency. Technological advancements, particularly in large language models, have enabled a more integrated and interactive user experience [4][9]. Value Applications of Intelligent PPT - The value of intelligent PPT lies in its dual focus on technology and application scenarios, aligning with the "smile curve" theory. This shift emphasizes both technological development and the creation of new ecosystems around specific business scenarios [7][9]. Transformation Directions - AI technology enhances PPT capabilities, transitioning from a functional tool to a content-driven platform. This evolution requires companies to build open content API systems and collaborate with non-traditional partners to expand application scenarios [9][11]. User Experience and Efficiency - Intelligent PPT significantly restructures the user experience, particularly in information retrieval and creative processes, leading to substantial efficiency gains. Traditional PPT users often spent considerable time on these tasks, which are now streamlined through intelligent solutions [11][23]. International Development Trends - Internationally, intelligent PPT products focus on "AI-native experiences" and innovative narrative paradigms, integrating AI deeply into the PPT creation process. This contrasts with domestic products, which still rely on template-based approaches [14][19]. User Demand Insights - Users of intelligent PPT are primarily high-educated individuals aged 18-35 in major cities. Over 48% of users engage with intelligent PPT multiple times a week, indicating its normalization in professional and educational settings [19][21]. Commercialization and Pricing Strategies - The market is moving towards a clearer commercialization path, with a significant portion of users willing to pay between 100-300 yuan annually for services. This pricing strategy provides a strategic blueprint for vendors targeting specific market segments [23][25]. Competitive Strategies of Different Players - Different types of players in the intelligent PPT market exhibit varied strengths and strategies. Traditional office software firms leverage established user bases, while startups and internet companies focus on innovative interactions and rapid ecosystem development [28][30]. Business Models of Intelligent PPT Vendors - The primary business models for intelligent PPT vendors include subscription-based services, advertising revenue through targeted ads, and API revenue sharing with third-party platforms. These models reflect the diverse approaches to monetizing intelligent PPT solutions [32].