技术管控
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如何打击线上低价产品链接(技术管控)
Sou Hu Cai Jing· 2026-01-05 21:20
线上低价产品链接的泛滥,不仅严重侵蚀品牌利润空间,破坏渠道生态平衡,还可能因低价劣质产品损害品牌信誉。相较于传统人工巡 查的低效滞后,技术管控凭借精准识别、实时响应的优势,已成为打击线上低价乱象的核心手段。构建全链路技术管控体系,需实现从 监测预警、精准识别到高效处置、源头追溯的闭环运作。 实时全域监测是打击低价链接的前提。传统人工巡查难以覆盖淘宝、京东、拼多多及直播电商等多元渠道,而智能爬虫系统可实现24小 时全域扫描。通过对接平台API接口或合规爬虫工具,系统能精准抓取商品标题、售价、促销信息等核心数据,结合品牌设定的最低限 价(MAP)阈值,自动筛选异常低价链接。为提升监测全面性,可搭建三级预警机制,将低于指导价15%设为黄色预警、30%设为红色 预警、低于成本价设为黑色预警,确保不同程度的违规行为都能被及时捕捉。同时,针对直播带货、社群团购等新兴场景,需专项开发 话术识别模块,监测"全网最低价""骨折价"等违规促销表述。 AI智能识别技术有效破解隐蔽低价陷阱。部分商家为规避监测,采用"暗降"手段,如通过主图标注"买一送一"不标注赠品价值、拆分 SKU用低价配件引流等。借助AI图像识别技术构建品牌视觉特 ...
禁令立即生效!巴铁刚要和美国合作稀土,中方通告全球:稀土技术管控
Sou Hu Cai Jing· 2025-10-10 02:53
Core Insights - The article discusses the strategic implications of a $500 million deal between Pakistan and the U.S. for rare earth minerals, highlighting the challenges faced by Pakistan in meeting quality standards and the dominance of China in the rare earth supply chain [1][3]. Group 1: Rare Earth Supply Chain - The value of rare earth minerals lies not in the raw materials themselves but in the complex processing chain required to produce high-purity materials, which China currently dominates [3][5]. - China's recent export controls on rare earth technologies signify a comprehensive strategy to secure its position in the entire supply chain, from raw materials to advanced processing [5][9]. Group 2: U.S. Supply Chain Concerns - Despite significant investments, the U.S. has struggled to achieve self-sufficiency in rare earth production, with many domestic operations facing technical challenges [5][9]. - The U.S. has been attempting to address its "rare earth anxiety" for over a decade, yet its self-sufficiency remains in single digits, indicating a deep reliance on Chinese technology [5][9]. Group 3: Pakistan's Strategic Position - Pakistan aims to attract U.S. investment through the development of the Pasni port, hoping to balance Chinese and American interests, but risks falling into a "resource curse" similar to other resource-rich countries [7][11]. - The article warns that without developing its own technological capabilities, Pakistan may end up as a mere supplier of raw materials, with little benefit to its domestic industry [7][11]. Group 4: Technological Advancements - The focus of the "rare earth war" has shifted from raw material acquisition to technological superiority, with China leading in high-end magnetic material production [9][11]. - China's advancements in low-rare-earth magnetic materials and recycling technologies are setting new benchmarks in the industry, further solidifying its competitive edge [9][11]. Group 5: Future Implications - The article concludes that the future of the rare earth industry will be defined by technological breakthroughs rather than raw material availability, emphasizing the importance of innovation in maintaining competitive advantage [11].