Core Viewpoint - The article highlights the systemic risk posed by price competition in e-commerce, emphasizing the need for brands to collaborate with professional third-party price control agencies to establish an effective pricing governance system. Group 1: Price Competition Risks - Price chaos has evolved from an isolated phenomenon to a systemic risk, eroding brand profits and damaging channel trust [1] - Brands often struggle to combat widespread and hidden violations on their own, necessitating collaboration with specialized agencies [1] Group 2: Partner Selection - Brands should systematically identify their pain points, such as insufficient monitoring or low complaint success rates, to clarify their core needs [3] - When selecting partners, prioritize those with over five years of industry experience and successful case studies in the same category [4] Group 3: Mechanism Establishment - Clear responsibilities and communication mechanisms are essential for effective collaboration, with quantifiable KPIs set during the contract phase [5] - Brands should provide necessary documentation and establish a dedicated contact person for efficient communication [5] Group 4: Execution and Optimization - A systematic approach is crucial for professional price control, utilizing 24/7 intelligent crawling systems to monitor price dynamics [6] - Price control should be an ongoing management process, requiring regular analysis of reports to adjust strategies and thresholds dynamically [6] Group 5: Enforcement Strategies - For minor violations, gentle communication should be prioritized, while serious offenses warrant immediate legal action [7] - Brands can employ technology such as covert codes to trace and penalize violators at the source [7] Group 6: Internal Strategy Alignment - Internal conflicts, such as simultaneous online promotions and offline clearance sales, can lead to price dumping by distributors [8] - Deep collaboration between brands and third parties is necessary to transform price control from a cost burden into a strategic asset [8]

Core Viewpoint - The proliferation of low-priced online product links severely erodes brand profit margins, disrupts channel ecosystem balance, and may damage brand reputation due to low-quality products. Technology-driven control systems are essential for combating these issues through precise identification and real-time response [1]. Group 1: Monitoring and Detection - Real-time comprehensive monitoring is crucial for combating low-priced links, as traditional manual inspections cannot cover diverse platforms like Taobao, JD.com, Pinduoduo, and live-streaming e-commerce. Intelligent crawling systems can perform 24/7 scans to capture core data such as product titles, prices, and promotional information [3]. - A three-tier early warning mechanism can be established, with alerts set for prices below the suggested retail price by 15% (yellow alert), 30% (red alert), and below cost price (black alert), ensuring timely detection of various levels of violations [3]. - AI image recognition technology can effectively identify hidden low-price traps, such as merchants using "dark discounts" or misleading promotions. By creating a visual feature library for brands, the system can detect violations with over 90% accuracy [3]. Group 2: Efficient Handling and Source Traceability - In the handling phase, a data platform can link price control systems with enterprise ERP. Upon detecting a violation, an evidence package can be automatically generated and submitted to the platform's intellectual property protection channel, significantly enhancing complaint efficiency [4]. - For repeat offenders, big data correlation analysis can identify associated stores sharing the same IP or legal entity, enabling comprehensive governance [4]. - Blockchain traceability technology can assign a unique digital identity to each product, allowing tracking of its circulation path and pinpointing the source of low-priced links from the supply chain [4]. Group 3: Integrated Technological Control - Effective technological control is not merely about using individual tools but constructing a collaborative system. Brands need to integrate crawling monitoring, AI recognition, and blockchain traceability, aligning with platform rules and channel management to shift from passive link deletion to proactive disorder prevention [4]. - By making technology the "guardian" of price order, brands can strengthen their value defenses and maintain a healthy online commercial ecosystem [4].