Core Insights - The skincare market in China is experiencing rapid growth driven by young consumers, particularly in the anti-aging segment, which has surpassed 200 billion yuan in scale [1][4] - Major beauty brands like Naturer and Dabao are actively targeting this demographic by launching products specifically designed for young consumers [1][2] Group 1: Market Trends - The anti-aging market in China is growing at a double-digit rate, with over 70% of buyers for certain products being aged 18 to 30 [1] - A significant portion of consumers starting to pay attention to anti-aging products are aged 26 to 35 (53.2%) and 18 to 25 (23.2%) [4] Group 2: Brand Strategies - Dabao has achieved recognition as the top skincare brand in terms of consumer numbers in China, leveraging its classic products like SOD cream to attract younger audiences [1] - Naturer has successfully expanded its product offerings on platforms like Pinduoduo, focusing on men's skincare and anti-aging products, resulting in a sales increase of three to four times in 2023 [7][10] Group 3: Product Innovations - Dabao's A Retinol Nourishing Lotion has quickly gained popularity among young consumers, with sales exceeding tens of thousands shortly after its launch on Pinduoduo [4][6] - Naturer's ice muscle polypeptide product achieved sales of 60 million yuan within eight months of its launch on Pinduoduo, indicating strong market demand [10] Group 4: Marketing and Consumer Engagement - Naturer has effectively utilized digital marketing strategies, including video content that highlights product efficacy, leading to a significant increase in brand recognition and consumer engagement [9][10] - The brand's dedicated content team has been instrumental in driving sales through targeted marketing campaigns, resulting in a 20% annual growth in followers on Pinduoduo [9]